Continental to Demonstrate Holistic Connectivity Experience

Dec 22, 2017

In its Holistic Connectivity Experience demonstration car, international technology company Continental is harnessing web technologies to provide seamless connectivity for users to enjoy a better driving experience. Consumers are provided with relevant and up to date information including traffic, road and weather conditions right at their fingertips, which, in turn, creates opportunities for vehicle manufacturers and service providers, who can leverage vehicle information to anticipate user needs and deliver a richer, more personalized experience.

“There is tremendous potential for the application of web technologies in the automotive world.  With our Holistic Connectivity Experience demo car, we are showcasing the possibilities,” said Dr. Karsten Michels, head of systems and technology in the interior division at Continental. “Our solution helps vehicle manufacturers transform the driving experience, ensuring delivery of dynamic, context based services. This makes vehicle functions more intelligent and relevant allowing service providers to explore new value streams and tap into innovative business models.”

In the Holistic Connectivity Experience demonstration, Continental demonstrates a digital travel guide that provides the driver with contextual, dynamic and interactive information on navigation, infotainment, travel services, and vehicle assistance.

The user can interact with a range of services presented in a timeline on the center console, which includes weather updates, traffic information and distances to points of interest. In order to display the most relevant information, a back-end hub aggregates and prioritizes data based on user profile, context and destination. For example, if the system detects an under-inflated tire, a subscribing maintenance service provider who has access to the vehicle’s information, can immediately contact the user and recommend a visit to the nearest garage to fill the tire to the recommended pressure.

The solution harmonizes auditory and visual elements for a richer experience. The high-quality, spatialized sound Human-Machine Interaction based on conventional audio technologies integrated into the roof module offers human-like vocalization. This guarantees clear communication of service messages and alerts independent of background noise or entertainment.

The system is powered by widely accepted web technologies (HTML5, NodeJS and Chromium based web browser), which offer an optimal blend of performance, reduced development time and simplified diversity management. The Service Oriented Architecture follows a building block approach, enabling OEMs and service providers to leverage ready-to-use services through standardized APIs (such as REST) to easily develop and deploy applications. These applications offer a high degree of customization as they are designed around user and vehicle data.

Continental will demonstrate the Holistic Connectivity Experience demo car during the CES, set for Jan. 9-12 in Las Vegas . Visit the company’s booth (No. 6106) in the North Hall.