Faraday Future Intelligent Electric Inc., a California-based global shared intelligent electric mobility ecosystem company, today announced that global superstar and entrepreneur Chris Brown has taken delivery of his FF 91 2.0 Futurist Alliance, after spending a month of Co-Creation efforts involving his testing and driving of an FF 91 2.0 Futurist Alliance.
Brown has now officially become an owner and Developer Co-Creation Officer for FF, the company noted.
Faraday “received valuable feedback from Mr. Brown, and this feedback not only enhanced his personal FF 91 2.0 but is also expected to enhance the company’s overall user experience and further highlights the advantages of the company’s Developer Co-Creation program.”
Brown is an American R&B singer, songwriter, rapper, dancer, actor and businessman. His unique style has earned him prestigious recognitions including a Grammy, as well as MTV Video Music, AMA and BET Music Award honors and, most recently, Best R&B at the 2023 MTV Europe Music Awards.
“The FF 91 2.0 is the pinnacle of luxury, technology and performance, and we are excited to see that Mr. Brown’s interest in our brand and vehicle exemplifies the same passion for our vehicle that we have,” said Matthias Aydt, global CEO of FF. “This is another wonderful Co-Creation collaboration that not only reflects the acknowledgment of FF and its products by prominent entertainment industry icons, but also underscores the value and advantages of FF and our Co-Creation model.”
Since the launch of the first phase of deliveries in June, with collaborative efforts from external Developer Co-Creation Officers and the company’s internal engineering team, the performance and user experience of the FF 91 2.0 Futurist Alliance have been continuously improving through Co-Creation activities, the company stated.