Car and Driver Launches Marketplace Powered by Autotrader

Car and Driver and Autotrader, a Cox Automotive brand, recently announced the launch of the Car and Driver Marketplace, an online experience that connects research and vehicle listings, powered by Autotrader, on CarandDriver.com. With this exclusive partnership, shoppers can move seamlessly from discovery to purchase across millions of available vehicles for sale without leaving Car and Driver, according to company officials in a press release.

The new Car and Driver Marketplace combines the automotive media brand’s editorial authority and journalism with the data, reach and listings expertise of Autotrader to create a one-of-a-kind marketplace experience, noted the release. The companies claim that the result is an intuitive, consistent journey for consumers, and greater visibility and shopper insights for dealers and OEMs. Unlike traditional listings platforms, Car and Driver says that it brings a distinct automotive enthusiast and research-first audience.

Car and Driver Marketplace Brings Real-Time Inventory Where Purchasing Decisions Are Being Made

“Car and Driver has long been where shoppers come to discover, explore and make confident car-buying decisions through our data-driven reviews, rankings and vehicle-research pages,” said Eddie Alterman, chief brand and content officer at Hearst Autos. “We know that 75% of our readers are planning to purchase a vehicle within the next year, and 65% actively engage with our research tools. With Autotrader’s sophisticated technology, data and leading position in the marketplace, the Car and Driver Marketplace meets them where they already are—bringing real-time inventory, dealer connections and listings into the same environment where they’re making purchase decisions. It’s a natural extension of how our audience wants to shop, and it brings a real sense of joy and transparency to the process.”

“Car and Driver has spent decades earning the trust of automotive enthusiasts and in-market shoppers alike,” said Erin Lomax, vice president of operations, consumer marketplace at Autotrader. “By integrating Autotrader’s technology into that legacy and editorial environment, we’re creating a uniquely powerful shopping experience—one that supports car buyers earlier in the journey and gives dealers access to a more engaged, research-driven audience. With this announcement, we’re modernizing car shopping and reinforcing our market leadership through exclusive partnerships competitors can’t match.”