Bridgestone Names New Chief Marketing Officer

Jul 21, 2021

Bridgestone Americas has announced Sara Correa is joining the organization as Chief Marketing Officer (CMO), effective July 26. Correa succeeds Philip Dobbs, who recently announced he will retire from Bridgestone in October after a transition period to onboard Correa into her new role.

As CMO, Correa will have accountability for the company’s Marketing Center of Excellence and focus on driving enhanced coordination and marketing activation for the company’s tire and solutions businesses in the U.S. and Canada, the company said. She will oversee all brand and digital marketing efforts for the Bridgestone and Firestone brands; the company’s sports and engagement platforms; corporate communications; research and insights; and the company’s training initiatives.

An accomplished senior marketing executive with diverse, cross-industry experience, Correa has achieved nearly two decades of success identifying, developing and commercializing B2B technology-based solutions in complex global markets, the company said. She joins Bridgestone from TE Connectivity, a publicly-traded company in connectors and sensors for the transportation, medical technology, energy and data communications sectors. At TE Connectivity, Correa most recently served as vice president, segment chief marketing officer, transportation solutions. In this role, she led marketing activities for the company’s four transportation-related businesses and evolved the marketing strategy to drive scale and alignment to support customer experience and growth across all segments.

“Sara is a highly experienced marketing leader with a proven track record of delivering strategic marketing and communications programs in highly complex industries,” said Paolo Ferrari, Global Solutions Business Officer, Bridgestone Corporation and CEO & President, Bridgestone Americas. “Her data-driven approach and collaborative leadership style make her the right person to take our Marketing COE to the next level as we continue to evolve our business to deliver safe, sustainable tire and mobility solutions.”

Prior to joining TE Connectivity, Correa functioned in marketing roles encompassing domestic and global marketing, marketing strategy, organizational development, transformational leadership and project management. She previously worked for Thomson Reuters, Robson Forensic and the Federation of the American Societies for Experimental Biology. She is a graduate of The Elliott School of International Affairs at George Washington University.