Black Book, Shelby Performance To Improve Upfitted Vehicle Valuations

Black Book, a provider of automotive valuation and analytics, announced a new agreement with Shelby Performance that brings greater transparency and consistency to the valuation of professionally upfitted and modified vehicles, including those carrying the Shelby American badge, company officials stated in a press release. Shelby American vehicles are now identifiable within Black Book vehicle valuations, giving dealers, lenders and industry professionals clearer insight into the value of these specialized vehicles.

Through this relationship, Black Book will recognize and account for Shelby modifications in its valuation data, similar to how other professionally upfitted vehicles are represented, noted the release. This will ensure the enhancements are reflected accurately in the marketplace.

“As the market for modified and upfitted vehicles continues to grow, dealers need reliable data they can trust,” said Jim Jabaay, vice president of licensing sales at Black Book. “By integrating Shelby cars and trucks into Black Book valuations, we are giving dealers greater confidence when pricing, appraising and transacting these vehicles, while helping lenders and buyers better understand their true market value.”

The agreement supports Shelby Performance’s goal of providing dealers with clear, credible valuation support for its performance packages, reducing ambiguity at the point of sale and throughout the vehicle lifecycle, the company said.

“Shelby American cars and trucks are amazing vehicles, offering enthusiasts a rare combination of performance and collectability,” said Jeff Burttschell, president of Shelby Performance. “This relationship with Black Book helps ensure that our dealers have the data and transparency they need to stand behind the value of Shelby Performance vehicles in today’s market.”

Shelby hosted a cocktail reception and open house during NADA in Las Vegas. The event brought together dealers, partners and industry stakeholders to preview Shelby vehicles and discuss how accurate valuation data supports confidence in modified vehicles. Black Book says the Shelby Performance integration reflects its ongoing commitment to expanding coverage of specialty and upfitted vehicles, helping the industry keep pace with evolving vehicle configurations and consumer demand.