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Bill Long
Bill Long

Bill Long Named to Lead MEMA at Critical Time


The Motor & Equipment Manufacturers Association (MEMA) has named Bill Long as president and CEO. Long was selected by the MEMA Board of Directors after a national search to replace former MEMA President and CEO Steve Handschuh, who retired in December.

Long takes the helm of the 115-year-old trade association at a critical time. The motor vehicle parts supplier industry, which represents the largest sector of manufacturing jobs in the U.S., is experiencing some of the biggest technological advances seen in last 100 years, while adapting to threats to international free trade, wide-ranging tariffs, significant regulatory shifts, and workforce development initiatives. MEMA has earned a seat at the table in the Trump administration and has emerged as a consistent and trusted voice in the national conversation on the issues that affect MEMA’s division members, according to the association.

Long will be tasked with ensuring that MEMA continues to successfully represent its 1,000 company members in Washington, D.C., and around the world.

“Bill brings to bear decades of level-headed experience participating in all market sectors in this industry, and we are fortunate to have his guidance as we address unprecedented levels of change,” said Dan Sceli, MEMA board chairman and president and CEO of Peterson American Corp. “Bill is a staunch advocate for our members. With his leadership, we will be able to face these headwinds and advance our industry in the global marketplace. I am excited to have Bill in this key role at this important time.”

Long previously served as president and COO of the Automotive Aftermarket Suppliers Association (AASA), MEMA’s light vehicle aftermarket division, which exclusively serves and represents North American aftermarket product manufacturers. He also served as executive vice president of government affairs for MEMA, representing the business interests of all four MEMA divisions, which in addition to AASA include the Original Equipment Manufacturers Association (OEMA), Heavy Duty Manufacturers Association (HDMA), and MERA, the association for sustainable manufacturing. 

“Our industry and our members are both experiencing and driving transformational advances in vehicle technology while at the same time adapting to tectonic shifts in the global marketplace,” Long said in a statement. “Now more than ever, it is important that our collective voice, across all of our divisions, be clear and strong on the issues that affect us all. I am grateful to the Board and the MEMA membership for the opportunity to serve them at this level.”

Prior to joining AASA in 2012, Long served as president of Long Strategies LLC and as managing partner of BC Partners LLC, providing strategic planning, brand relevance, and leadership services to the automotive industry. He is most recognized for his 25 years at Echlin/DANA, where he led the company’s engine management division and during his time as executive vice president of North American operations for Proliance International, a manufacturer of temperature control and heat exchange products.

Long is also well-known in motor sports circles, where he served as a corporate officer for NASCAR in Daytona Beach and as a top executive for the IndyCar Series and the Indianapolis Motor Speedway. Long serves on the board of the National Automotive Service Task Force (NASTF) and as member of the Northwood University Automotive Aftermarket Advisory Board, the University of the Aftermarket Foundation Board, and the Automotive Aftermarket Charitable Foundation Board. Long is also a past chairman of the National Car Care Council.

Long was awarded the MEMA Triangle Award and Northwood University’s Automotive Aftermarket Management Education Award, both recognizing his work in educating federal lawmakers and serving as a technical expert on issues concerning the industry’s access to vehicle on-board diagnostics and repair information. Long was also honored with the Jack Arute Sr. Excellence in Motorsports Award for his contribution and dedication to the motorsports industry.

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