Avery Dennison Announces Wrap Like Royalty Challenge 2024 Dates

The international event invites wrap installers to share their work for a chance to win tickets to SEMA 2024...

Avery Dennison Graphics Solutions announced the 2024 Wrap Like Royalty Challenge, formerly Wrap Like a King. Submissions open April 1 and run until June 28.

The Challenge will include four vehicle categories (cars and caravans, boats and watercraft, trucks and trailers, and other commercial vehicles) and three application classes (color change, print design and fantasy, which is a creative mixture of films on a single vehicle). 

The number of vehicle categories and submission classes gives shops and installers a chance to submit multiple examples of their best work for an increased opportunity to be recognized, the company stated.

Wrap installers invited to submit their best full print, color change, or mixed film vehicle wrapping projects. Global winners will be announced during a virtual awards show in July.

“The evolution of Wrap Like a King into Wrap Like Royalty acknowledges that not all great wrappers are men, it also increases the opportunities to win in each region,” Graphics Marketing Director Bethany Nock said. “Their projects will be judged by a global panel of qualified judges for the chance to win thousands of dollars in prizes.”

Avery Dennison Announces Wrap Like Royalty Challenge 2024 Dates | THE SHOP

The combined prize packages for 2024 Regional and Continental winners exceeds $30,000 in value. The Global winners will receive a four-night hotel stay in Las Vegas during SEMA 2024, among other rewards.

“Giving back to the community is important to Avery Dennison. We are thrilled to evolve and expand the Wrap Like a King competition to 2024 Wrap Like Royalty so this award recognition is more inclusive of all installers,” Nock said.

Wrap Like Royalty – Applications and Process:

  • Applicators from 12 different geographic regions can participate: United States, Canada, Europe & Middle East and Northern Africa, and the APAC Region (Australia, New Zealand, China and South Africa).
  • All entries need to be submitted at
  • Any project can be entered which uses Avery Dennison Supreme Wrapping Film, the Conform Chrome series, MPI 1105 Digital Wrapping Series or a combination of car wrap films.
  • Judges will select 36 regional winners, nine continental and three global winners.

The judges will determine winners using the following criteria:

  • Visual transformation (difference between the before and after pictures submitted) (35%)
  • Quality and skill level of installation (30%)
  • Overall public look and appeal (25%)
  • Uniqueness of the design (10%)

Full information about the competition is available at

The 2024 Judges Panel:

  • Justin Pate – Professional Installer/Instructor, Global – American based in Amsterdam, the Netherlands

Pate is the head trainer for the Avery Dennison North American hands-on car wrap workshop and certification program with over 25 years of experience in both the U.S. and Europe. He is also owner of The Wrap Institute online streaming education platform.

Waters has been with Avery Dennison since 1997, when car wrapping was still in its infancy, and has since had the opportunity to see the evolution of digital and wrap film technology. She has 27 years of experience in the professional automotive/wrap industry.

  •  Tiago Teixeira – President of xix3D, Canada

Teixeira is president of xix3D in Toronto, which he co-founded to bring a new layer of digital and visual technology to the automotive aftermarket industry. Tiexeira also specializes in vinyl installations on exotic and luxury vehicles with his company Sekanskin.

  • Peter Wright – Avery Dennison Graphics Solutions, Australia/New Zealand

Wright is a technical marketing manager who works with the industry’s leading installers, teaching vehicle wrapping workshops and promoting the industry. Wright has trained more than 2,000 people from Australia, New Zealand and ASEAN countries.

  • Sarel Krüger – Avery Dennison Graphics Solutions, South Africa

Krüger joined the Avery team in 2011 after working in the signage industry for nearly 10 years. His experience ranges from equipment and software through to the manufacture of signage and graphics, vehicle wrapping and, ultimately, supplying material.

  • Ash Ellison – Trainer, Avery Dennison Graphics Solutions, Europe

Ellison has been active in the vehicle wrap industry since 2009, starting straight from high school. He has his own car wrapping and paint protection film business employing a staff of eight. He has won awards for a number of his supercar wraps and has even been featured on TV. Ash has been an Avery Dennison Specialist Trainer since 2019, covering the UK & Scandinavia.

  • Leon Watson – Chief Go To Market Officer, Spandex, Europe

Watson has more than 25 years of experience in the visual communications market, developing the sales framework and marketing activities to drive products and services into new and existing markets for the Spandex Group.

With a background in chemistry and mathematics, Rossi entered the graphics industry in 2014, specializing in R&D for graphics and industrial applications. Since joining Avery Dennison in June 2022, she’s been dedicated to driving innovation and excellence. Her role is dynamic and diverse. From taking care of workshops and collaborating on projects to certifying installers and converters, she’s always on the move, bringing her expertise to every interaction.

For more information, visit 

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