Aftermarket Websites, A.R.E. Partner to Build Custom Website Modules

The AAM Group has formed a partnership with A.R.E. to create custom web modules to be used on Aftermarket Websites, AAM’s eCommerce and product-data platform for resellers, the group announced.

Instead of building their own pages, Aftermarket Websites reseller partners who are also authorized A.R.E. dealers can now enable these modules on their sites to help them market and sell A.R.E. truck caps, the company said. Prebuilt by A.R.E., these pages are current and accurate, helping resellers make complete and compelling product presentations to customers, the company said. Part of the Truck Hero family of brands, A.R.E. is a manufacturer of aluminum and fiberglass truck caps, truck bed covers, canopies, shells and similar products.

AAM plans to expand this initiative to include custom web modules for other regional and national service provider groups in the automotive aftermarket, the group said.