4 Wheel Parts Opening 100th Location

4 Wheel Parts, a retailer of 4×4 and off-road products, will be opening a new location in Frisco, Texas, which marks its 100th brick and mortar location. As part of the grand opening event on Dec. 4, the company will be hosting an open house featuring display of industry brands, over $20,000 in giveaways and day-long entertainment.

To celebrate the grand opening, guests can stop by the new showroom in Frisco, with the first 50 customers to attend will receive $100 gift cards. Additionally, there will be other special prizes given throughout the day. Guests can also check out multiple brands on display, enjoy entertainment from the Dallas Cowboy’s Cheerleaders and view appearances by local elected officials as well as special guests Diesel Dave and Heavy D from the hit Discovery TV show, Diesel Brothers.

“With the recent interest in off-roading, our 100th store marks another point in the growth curve of the overall industry. With more and more people opting outside, off-roading has really taken off and we see our customer base wanting to customize their vehicle for their specific needs,” says Evan Keller, COO of 4 Wheel Parts. “We’re thrilled that the opening of our Frisco store will continue to build the 4WP footprint around the US and enable us to continue to offer customers expert product advice and help build their dream vehicles.”