2019 Ford Ranger’s Fleet Prospects

One of the biggest requests that Ford continuously hears from its fleet customers regarding the Ranger model is an improvement to the safety features offered on lower-end trims-the trims that they will likely be selecting for their fleets, according to Imran Jalal, brand and communications manager for North American Fleet. Fleets, he added, believe that if vehicles are equipped with more advanced safety features, there’s the potential to reduce their total cost of ownership, as well as their insurance premiums.

The train of thought is that with more safety technology incorporated into the trims fleets are buying, a fewer number of drivers will be involved in accidents, leading to fewer repairs and insurance claims.

To those requests, Callander said Ford has listened. Along with the standard rear camera and automatic emergency braking that will be available on all trims levels, there will also be an optional technology package for the base model what will come standard on the XLT and Lariat trims.

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