In Gear with THE SHOP is a podcast series covering an array of topics in the automotive aftermarket. It features shop owners and other industry personalities who share their experiences, ideas and tips to help successfully navigate our ever-evolving industry. Have an idea, a tip, or a question you’d like to see answered? Email our multimedia content manager, Drew Cooper, at dcooper@nbm.com.
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Ep. 14 – Shop vs. Shop: Hiring and Retaining Employees
“We added a frozen ice cream machine, and we go through ice cream like you wouldn’t believe,” says Jared Cohen,…
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Ep. 13 – Facebook’s Trace Przybylowicz on Maximizing Your Online Presence
Trace Przybylowicz, Head of Business Development Automotive Aftermarket at Facebook, offers insight and tips into maximizing your presence and finding…
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Ep. 12 – Production and Workflow Tips from Classic Car Studio
Noah Alexander, owner and founder of Classic Car Studio in St. Louis, provides valuable insight into running a tight ship…
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Ep. 11 – Josh Freeman’s Journey from Reality TV to Small Business Reality
Josh Freeman recently opened Freeman Fabrication in Denton, Texas, and talks about establishing his business following stints as a reality…
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Ep. 10 – Top Coverage Talks Inventory Issues, Opening a New Shop
Garrett Pahlke of Top Coverage, a leading restyling shop in the Chicago area, explains his shop’s response to the pandemic…
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Ep. 9 – Making Old Broncos New and Better at Gateway Bronco
Gateway Bronco specializes in restoring and building high-end resto-mod Ford Broncos. Founder Seth Burgett discusses how his engineering background in…
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Ep. 8 – Replicating History’s Finest Sportscars at Superformance
Lance Stander, CEO of Superformance, offers insight into the re-creation of one of the most famous muscle cars of the…
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Ep. 7 – Profiting from Packages with Dino Perfetti
Dino Perfetti, national sales manager of Automotive Concepts in Minneapolis, and Chair of SEMA’s PRO Council, talks profitable automotive accessory…
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Ep. 6 – Special Guest Ringbrothers Talk Builds
Jim and Mike Ring discuss the build they planned for SEMA, setting customer expectations, plus other challenging and unusual projects…
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Ep. 5 – How to Grow Your Aftermarket Business with Digital Marketing
Pete Peterson, CEO of Dealers United, breaks down the steps toward effective digital marketing, from your website to Google and…
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Ep. 4 – Restoring Vehicles and Managing Customer Expectations
Marc Sharp, owner of Sharpy’s Rod & Custom, joins us in studio to discuss the nuances of rebuilding and restoring…
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Ep. 3 – Shop vs. Shop: Debating Business Growth Strategies
Josh Poulson, principal of Auto Additions, Columbus, Ohio, and Jared Cohen, CEO of Auto Action Group in New York and…
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Ep. 2 – Trends Affecting the Automotive Aftermarket with Jhan Dolphin
Jhan Dolphin discusses some of the cutting-edge work being done at Prefix, a company that builds concept vehicles among other…
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Ep. 1 – Talking Style Guides with Theresa Contreras and Sara Morosan
The premiere episode of In Gear with THE SHOP features Theresa Contreras and Sara Morosan, sisters who run LGE-CTS Motorsports,…