Driving Profit Through Innovation: How the eTop Creates New Revenue Streams for Shops & Installers

Where Open-Air Freedom Intersects with Profitability

In a competitive aftermarket, staying at the forefront of the automotive industry means offering new, high-quality products with innovative and reliable features to attract attention and drive revenue. The expanding eTop line from Bestop gives shops, dealers, and installers a true first-to-market advantage — the only powered convertible soft top available for both Jeep Wrangler and Ford Bronco. The eTop isn’t just any other soft top; it’s an entirely new category of premium, powered open-air freedom that customers can’t find anywhere else.

Built on more than 70 years of Bestop engineering expertise, premium fabric materials and OEM experience, the eTop is redefining what luxury and adventure mean for the modern 4×4 owner. And for installers, it represents a new lane of opportunity to differentiate, grow sales and deliver a top-of-the-line upgrade experience that will get customers coming in and coming back.

Product Innovation That Sells Itself

With two latches and one touch of a button, the eTop folds back in seconds, with no windows to remove, no panels to store, no complicated steps, no leaving the driver’s seat. For Jeep and Bronco owners, it’s a luxury-level experience that turns everyday commutes and weekend adventures into something spontaneous and effortless.

For shops, it’s the kind of innovation that makes conversations easy:

“Imagine going from a comfortable closed cabin to open-air breeze in seconds — all while never leaving your seat.”

That begs for an instant demo that sells itself.

Traditional soft tops have long offered freedom and flexibility, but a setup that typically requires extra time, effort, storage or assistance. The eTop eliminates all of that, allowing customers to enjoy top-down driving on a whim, without tools, lifting or hassle. It’s freedom at the press of a button.

Engineered to Perform, Built to Last

Bestop has spent decades perfecting soft-top design, function and durability, and the eTop bolsters that legacy with automotive-grade construction, nine-layer fabric insulation, precision laser-cut steel framework, and Bosch power motors for smooth, reliable operation, cycle after cycle. Every seam, stitch and bracket is designed for long-term performance across trails and seasons.

“It’s not just built for convenience — it’s engineered for a lifetime of adventure.”

From highway to trail, summer heat waves to winter flurries, the eTop’s interior lining significantly reduces road and wind noise, improves insulation from temperature fluctuations, and enhances year-round comfort, delivering one of the quietest, most refined soft-top experiences available on the aftermarket today.

Delivering Comfort and Capability — Without Compromise

Misconceptions about aftermarket convertible soft tops no longer apply. The eTop’s superior build cuts sound levels below those of many factory hard tops while maintaining the flexibility and personality customers have come to expect from their premium aftermarket additions.

With thoughtful consideration built into the design, every window panel is built from durable, tinted, UV-resistant materials that balance privacy, visibility, and long-term durability. It’s a system designed for customer first, for everyday use and ready to instantly perform.

“It’s the customer-first dedication that makes the eTop perfect for the casual daily driver or the adventurous weekend warrior alike.”

A Design That Commands Attention

The eTop’s sleek, low-profile form enhances the signature look of both Bronco and Wrangler while providing unmatched durability. The laser-cut steel linkage holds strong through harsh conditions, while the refined styling adds a premium finish that elevates every build that rolls out of your bay.

“Rugged doesn’t have to mean rough around the edges — the eTop brings high-end design to high-performance vehicles.”

For customers looking to stand out, the eTop blends style, technology and aesthetics that will surely turn heads and drive business.

Built to Elevate Your Shop

Offering the eTop isn’t just about selling a new product — it’s about positioning your shop as a premium destination for Jeep and Bronco owners who expect the best.

Authorized Dealer advantages include:

• • Exclusive access as a Certified eTop Installer
  • Factory-backed warranty and White Glove Support
  • Featured listing on Bestop’s national Authorized Installer locator
  • Direct-ship fulfillment to simplify logistics and reduce overhead
  • Comprehensive Dealer Network online portal with manuals, install videos, troubleshooting resources and eTop marketing assets.

With new shops and installers getting certified nationwide and rapidly growing demand among Jeep and Bronco owners, the eTop is opening new revenue streams and opportunities for shops focused on premium mods. Every certified installer joins a growing network of shops leading the charge in aftermarket tech and innovation — amplified by Bestop’s proven heritage in the industry.

Installer-Certified. Confidence Guaranteed.

While the eTop is designed for seamless operation by the end user, installation should only be performed by certified professionals to preserve warranty coverage and ensure the best customer experience.

Bestop’s Authorized Installer Program provides:

• • Step-by-step training and certification
  • Direct access to eTop White Glove Support
  • Installation documentation and video resources
  • Marketing materials to help promote your shop
  • Available in person or online

Every install represents not only profitable jobs, but also a long-term customer connection. When your shop becomes a Certified eTop Installer, you’re backed by a national brand with proven OEM heritage and unmatched support.

Learn more about Bestop’s Certified eTop Installer program and get certified to start selling now! (https://www.bestop.com/etop-installer-info/)

The Future of Soft Tops is at SEMA 2025

Want to experience the eTop up close?

Visit Bestop in the West Hall (Booth #52033) at SEMA 2025 in Las Vegas for a hands-on demo. Meet Bestop’s product experts, learn more about installer resources, and discover how becoming an Authorized eTop Dealer can open new growth opportunities for your business.

If you can’t make it to SEMA, visit bestop.com/eTop to learn more and start your certification process today.