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Shop Builds Market Through Education

Anthony Bowe is the digital content editor of THE SHOP magazine.

*Video sponsored by HP Tuners—learn more at www.hptuners.com

Alex Peitz, owner of Houston-based Peitz Performance Tunes, is a relatively new shop owner but his experience in the market is extensive. With a resume that includes serving the U.S. armed forces as an Army Sergeant, as well as experience as an engineer at Saleen, Peitz is now learning the daily grind associated with running a small business. One way he plans to continue building his business is through providing education to shops and enthusiasts who are interested in learning the art of tuning.

For more, watch Anthony Bowe's interview with Peitz shot during the Dec. 6-8 PRI Show in Indianapolis.