Category: Features

The latest feature articles about the automotive aftermarket from THE SHOP.

Your Shop’s First Impression

A potential customer will place some level of judgement on the first impression made by your business exterior.

This article originally appeared in the November 2023 issue of THE SHOP Magazine. Photos courtesy Prefix Corp. Sorry, but looks matter. Yes, it may be a bit politically incorrect these days, but I am mostly referencing your business. The reality is people do judge. When was the last time you made an assumption about someone… Continue reading Your Shop’s First Impression

Pickup Outfitters: For Work or Play

Next up for Pickup Outfitters is a move to a new, 7,500-square-foot location in a strip center on a major road in Waco, Texas. (Image rendering courtesy Sterling & Kap Architects, Waco, Texas)

This article originally appeared in the October 2023 issue of THE SHOP magazine. By Maura Keller Pickup Outfitters of Waco, Texas, has a lot to celebrate. In addition to establishing a solid customer base for almost three decades, the long-standing company has started renovations to a new location that will greatly expand its capacity and… Continue reading Pickup Outfitters: For Work or Play