Category: Features

The latest feature articles about the automotive aftermarket from THE SHOP.

Chevrolet Introduces 2024 Colorado ZR2 Bison

Chevrolet has revealed specs for the all-new 2024 Colorado ZR2 Bison variant, the manufacturer announced. Built in partnership with American Expedition Vehicles (AEV), the truck is outfitted to improve off-road performance and capability, Chevrolet said. ZR2 Bison Upgrades Multimatic front and rear Jounce Control Dampers AEV heavy-duty winch-capable front bumper AEV rear bumper and AEV… Continue reading Chevrolet Introduces 2024 Colorado ZR2 Bison

Tire Data: Where the Rubber Meets the Road

Specialty shops must be prepared to offer transparency and meet consumer needs when it comes to tire sales and installation. (Photo by Mark Bach)

This article originally appeared in the July 2023 issue of THE SHOP magazine. By Lukas Kinigadner Nearly 4-in-10 U.S. drivers replace their tires once every three years or more, and about that same number rely on their mechanics to tell them when to do so. With this in mind, it’s no surprise that establishing trust… Continue reading Tire Data: Where the Rubber Meets the Road

Ceramic Coating

Ceramic coatings help make a vehicle’s paint depth and color pop like a freshly waxed car. (Photo courtesy XPEL)

This article originally appeared in the July 2023 issue of THE SHOP magazine. Customers who view their accessorized vehicles as shining stars will want to keep them looking their best year after year. Enter ceramic coating, a long-term way to preserve and enhance paint finishes that can be offered as a professional service. Attractive to… Continue reading Ceramic Coating

Off-Road Bumper Sales: Part II

The latest aftermarket bumpers check all the boxes. (Photo courtesy ARB 4x4 Accessories)

Editor’s note: This article originally appeared in the July 2023 issue of THE SHOP magazine. It is the second in a two-part article highlighting trends and sales techniques related to aftermarket bumpers. Part I appeared in the May 2023 issue of THE SHOP. When selling aftermarket bumpers, the approach is simple—the products work better, look… Continue reading Off-Road Bumper Sales: Part II