*Video sponsored by HP Tuners-learn more at www.hptuners.com Nebraska’s Husker Diesel is a true full service shop in the Big Red state, but owner Jess Hardessen is driven toward performance accolades. Aside from the stock and fleet vehicles regularly in the shop for standard repairs, Husker Diesel also perfects 2,000-horsepower race cars and bulky diesel pullers. Watch… Continue reading Chassis Dyno Sets Husker Diesel Apart in Competition
Category: Features
The latest feature articles about the automotive aftermarket from THE SHOP.
Shop’s Success Leads to Engine Block Manufacturing
*Video sponsored by HP Tuners-learn more at www.hptuners.com Joshua Schwartz is the brains behind High Horse Performance, while Bruce Maichle provides the technical expertise that has helped the tuner and performance shop become a community staple in Delaware. Schwartz and Maichle (pronounced Michael), joined THE SHOP’s Anthony Bowe for a conversation at the Dec. 6-8… Continue reading Shop’s Success Leads to Engine Block Manufacturing
Joe Molina Eyes the Future at JMPR
Joe Molina recently sold his Los Angeles-based PR agency, JMPR, to the East Coast-based imre public relations agency. Molina will continue to run JMPR, now in its 40th year increasing awareness for brands in the luxury and specialty automotive markets. After hearing this news, I personally reached out to Molina to get his predictions for… Continue reading Joe Molina Eyes the Future at JMPR
Milwaukee Shop Opens Following Years of eCommerce Sales
*Video sponsored by HP Tuners-learn more at www.hptuners.com Casey Richmond & Kelly Chapin, two principals behind Brew City Boost, opened a brick-and-mortar tuning shop this year near Milwaukee. What started as a small project tuning cars for friends has blossumed into a fully fledged business, built on an eCommerce site that existed more than five years before… Continue reading Milwaukee Shop Opens Following Years of eCommerce Sales
Motoroso Set to Launch Auto Parts Marketplace in January
*Video sponsored by HP Tuners-learn more at www.hptuners.com Alex Littlewood has built Motoroso into a website dedicated to plugging consumers into the aftermarket. Littlewood joined THE SHOP staffer Anthony Bowe during the Dec. 6-8 PRI Show to talk about the next evolution of the business, as he prepares to launch the Motoroso Marketplace-watch the interview by selecting… Continue reading Motoroso Set to Launch Auto Parts Marketplace in January
Randy’s Transmissions Masters Social Media
*Video sponsored by HP Tuners-learn more at www.hptuners.com Randy Reyes discusses what works for his shop, Randy’s Transmissions, based in Salt Lake City, Utah. Reyes joined THE SHOP staffer Anthony Bowe at the Dec. 6-8 PRI Show in Indianapolis.
Shop Gearing Up 800-Horsepower Ram for Diesel Power Challenge
*Video above is sponsored by HP Tuners-learn more at www.hptuners.com Not only is Ben Shadday and his team at Done Right Diesel Performance getting the Ram ready for competition, they’re hoping to keep it CARB compliant to drive across the country. Shadday took some time to chat with THE SHOP staffer Anthony Bowe during the Dec.… Continue reading Shop Gearing Up 800-Horsepower Ram for Diesel Power Challenge
Performance Shop Discovers Exponential Growth
*Video above is sponsored by HP Tuners-learn more at www.hptuners.com Mike Copeland has grown the footprint of his Michigan shop, Diversified Creations, from 2,000 square feet to 22,000 square feet in fewer than 15 years. He discusses his business strategies and more from the PRI Show floor.
Chevy Redesigns Silverado HD to Maximize Towing Capabilities
When the 2020 Silverado HD debuts in February 2019 it will be the most capable and most advanced Silverado HD ever, according to Chevrolet. It will also be the third all-new Silverado model from the carmaker in just 18 months, with each designed for different customers. “We know the needs and priorities of heavy-duty customers… Continue reading Chevy Redesigns Silverado HD to Maximize Towing Capabilities
New AWD Mazda3 to Feature SKYACTIV-X Engine
Mazda debuted the new Mazda3 sedan and hatchback, set for sale this spring, at the LA Auto Show last week. The car is Mazda’s first model set to feature the company’s SKYACTIV-X, a hybrid gas engine, rumored to achieve more than 40-miles per gallon-EPA estimates are not yet available. It’s also the first redesign of… Continue reading New AWD Mazda3 to Feature SKYACTIV-X Engine
Nissan Unleashes Electric Race Car
The all-new Nissan LEAF NISMO RC, an electric race car with more than double the maximum power and torque output of its predecessor, was unveiled Thursday in Tokyo. The car was developed by Nissan’s racing arm, NISMO. It will make its track debut Dec. 2 at the annual NISMO Festival at Fuji International Speedway, appearing… Continue reading Nissan Unleashes Electric Race Car
Honda’s Passport to the Off-Road Market
Honda debuted a new 5-passenger, V-6-powered SUV at the LA Auto Show on Wednesday. The 2019 Honda Passport will slot between the compact CR-V and three-row Pilot in Honda’s SUV lineup. The model’s reinforced unibody frame, direct-injected i-VTEC V-6 engine, fully independent suspension and nimble steering pair with Honda’s i-VTM4 torque-vectoring all-wheel drive and four-mode Traction… Continue reading Honda’s Passport to the Off-Road Market
Katech Develops Liquefied Petroleum Gas GM LS-Based Engine
Katech‘s legacy of racing and winning in motorsports directly applies to the development of alternative fuel engines, including a new Liquefied Petroleum Gas GM LS-based engine for commercial vehicle applications, according to the company. See how the engine came to be in the video above.
Toyota Debuts 12th Generation Corolla
The 12th-generation Toyota Corolla sedan has arrived. The Corolla hatchback, introduced earlier this year, and the new sedan are both are based on the Toyota New Global Architecture (TNGA), which is far more than a new body structure, bringing together new approaches to engineering, design, assembly, and materials, according to Toyota. The Corolla sedan’s bold… Continue reading Toyota Debuts 12th Generation Corolla
Futuristic Wheels Turning
HRE Wheels and GE Additive partnered to create what they say is the first titanium wheel created using EBM technology, a type of 3D printing. The wheel, known as HRE3D+, is a prototype meant to demonstrate what the future of wheel technology may bring, and how advanced materials like titanium can be harnessed to create… Continue reading Futuristic Wheels Turning