Milwaukee Shop Opens Following Years of eCommerce Sales

*Video sponsored by HP Tuners-learn more at www.hptuners.com Casey Richmond & Kelly Chapin, two principals behind Brew City Boost, opened a brick-and-mortar tuning shop this year near Milwaukee. What started as a small project tuning cars for friends has blossumed into a fully fledged business, built on an eCommerce site that existed more than five years before… Continue reading Milwaukee Shop Opens Following Years of eCommerce Sales

Motoroso Set to Launch Auto Parts Marketplace in January

*Video sponsored by HP Tuners-learn more at www.hptuners.com Alex Littlewood has built Motoroso into a website dedicated to plugging consumers into the aftermarket. Littlewood joined THE SHOP staffer Anthony Bowe during the Dec. 6-8 PRI Show to talk about the next evolution of the business, as he prepares to launch the Motoroso Marketplace-watch the interview by selecting… Continue reading Motoroso Set to Launch Auto Parts Marketplace in January

Shop Gearing Up 800-Horsepower Ram for Diesel Power Challenge

*Video above is sponsored by HP Tuners-learn more at www.hptuners.com Not only is Ben Shadday and his team at Done Right Diesel Performance getting the Ram ready for competition, they’re hoping to keep it CARB compliant to drive across the country. Shadday took some time to chat with THE SHOP staffer Anthony Bowe during the Dec.… Continue reading Shop Gearing Up 800-Horsepower Ram for Diesel Power Challenge

Performance Shop Discovers Exponential Growth

*Video above is sponsored by HP Tuners-learn more at www.hptuners.com Mike Copeland has grown the footprint of his Michigan shop, Diversified Creations, from 2,000 square feet to 22,000 square feet in fewer than 15 years. He discusses his business strategies and more from the PRI Show floor.

Chevy Redesigns Silverado HD to Maximize Towing Capabilities

When the 2020 Silverado HD debuts in February 2019 it will be the most capable and most advanced Silverado HD ever, according to Chevrolet. It will also be the third all-new Silverado model from the carmaker in just 18 months, with each designed for different customers. “We know the needs and priorities of heavy-duty customers… Continue reading Chevy Redesigns Silverado HD to Maximize Towing Capabilities

New AWD Mazda3 to Feature SKYACTIV-X Engine

Mazda debuted the new Mazda3 sedan and hatchback, set for sale this spring, at the LA Auto Show last week. The car is Mazda’s first model set to feature the company’s SKYACTIV-X, a hybrid gas engine, rumored to achieve more than 40-miles per gallon-EPA estimates are not yet available. It’s also the first redesign of… Continue reading New AWD Mazda3 to Feature SKYACTIV-X Engine

Honda’s Passport to the Off-Road Market

Honda debuted a new 5-passenger, V-6-powered SUV at the LA Auto Show on Wednesday. The 2019 Honda Passport will slot between the compact CR-V and three-row Pilot in Honda’s SUV lineup. The model’s reinforced unibody frame, direct-injected i-VTEC V-6 engine, fully independent suspension and nimble steering pair with Honda’s i-VTM4 torque-vectoring all-wheel drive and four-mode Traction… Continue reading Honda’s Passport to the Off-Road Market

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Toyota Debuts 12th Generation Corolla

The 12th-generation Toyota Corolla sedan has arrived. The Corolla hatchback, introduced earlier this year, and the new sedan are both are based on the Toyota New Global Architecture (TNGA), which is far more than a new body structure, bringing together new approaches to engineering, design, assembly, and materials, according to Toyota. The Corolla sedan’s bold… Continue reading Toyota Debuts 12th Generation Corolla

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Air Design’s Ranger Build Earns Recognition from Ford

Ford Motor Co. showcased seven modified 2019 Rangers at the 2018 SEMA Show. Among them was an XLT 4×4 SuperCrew with a 2.3-liter EcoBoost I4 engine and 10-speed electronic automatic transmission built by Air Design USA. “What makes this Ford Ranger really stand out is its muscular body features and a high belt line to… Continue reading Air Design’s Ranger Build Earns Recognition from Ford

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Chevrolet Adds Special Edition Colorado Models

November marks the four-year anniversary of the return of the Colorado midsize truck. Introduced as a 2015 model, the Colorado recorded its first full month of sales in October 2014. Since then, U.S. customers have bought more than 428,792 Colorado models. To celebrate, Chevrolet is expanding the Colorado range with two new special editions, the off-road… Continue reading Chevrolet Adds Special Edition Colorado Models