Category: Features

The latest feature articles about the automotive aftermarket from THE SHOP.

Video Series Showcases Shop’s Installation Prowess, Humor

Kenilworth, New Jersey-based Auto Action Group has discovered a new and humorous way to connect with customers. The shop has launched a web series, called Shop Wars, that showcases its in-house services by pitting staff technicians against one another in installation challenges. The first episode focused on the shop’s quality sunroof installs and a boisterous host, who… Continue reading Video Series Showcases Shop’s Installation Prowess, Humor

Northeastern Shop Gains Traction in Booming Overlanding Market

New Jersey may not seem like a potential hotbed for the booming overlanding market, but the Garden State is crawling with Jeeps, trucks and SUVs outfitted with the latest gear to tackle and tame even the harshest terrain. Overlanding-which combines the adventures of off-roading with camping, hunting and fishing-has grown in such fervent popularity during… Continue reading Northeastern Shop Gains Traction in Booming Overlanding Market

Greg’s Speed Shop Adds Body & Paint Facility

Greg’s Speed Shop of Waupaca, Wisconsin has expanded again. Owner Greg Stelse recently added a new 8,000-square-foot building dedicated to body and paint work. The shop was originally opened to be something of a hot rod Disneyland, featuring a hot rod shop, race shop, auto restoration shop, collector car sales emporium, dress shop, pin-up girl… Continue reading Greg’s Speed Shop Adds Body & Paint Facility

Vaughn Gittin Jr. Designs Ford F-150 Package

RTR Vehicles has released its Signature RTR Styling package for the 2019 Ford F-150. RTR Vehicles was founded in 2007 by off-road and drift racer Vaughn Gittin Jr. “We felt the time was right for us to bring all the things our Mustang RTR owners have grown to love into the truck market,” Gittin said. “I… Continue reading Vaughn Gittin Jr. Designs Ford F-150 Package

The Budget-Friendly Alternative to Expensive Wheel Replacement

The hubcap or wheel cover is the oldest known wheel accessory. Its history can be traced back to the very first wooden wheels. What started as a functional necessity, has evolved and grown to be a modern aesthetic upgrade. The early design flaws of the traditional hub cap are long gone. Today’s fitments and materials… Continue reading The Budget-Friendly Alternative to Expensive Wheel Replacement

Porsche Cayenne Now Available in a Coupe

Porsche is extending the Cayenne model line to include a new coupe body style for 2020. “The coupe includes all the technical highlights of the current Cayenne, but has an even more dynamic design and new technical details that position it as more progressive, athletic and emotional,” said Oliver Blume, chairman of the executive board… Continue reading Porsche Cayenne Now Available in a Coupe