Category: Features

The latest feature articles about the automotive aftermarket from THE SHOP.

TORA Seeking SEMA Show Display Trucks

The Truck & Off-Road Alliance (formerly LTAA), a SEMA council, is looking for six quality truck, SUV and off-road builds to display at the 2019 SEMA Show as a part of its feature vehicle program. The vehicles will be parked outside of the South Hall of the las Vegas Convention Center, where thousands of people… Continue reading TORA Seeking SEMA Show Display Trucks

Mercedes-AMG Introduces the GLE 53 Coupe

The new crossover Mercedes-AMG GLE 53 Coupe combines a sporty design with impressive performance and strong off-road capabilities. Dynamics are enhanced by the 429-hp, 3.0- liter six-cylinder in-line engine with 48-volt technology, fully variable AMG Performance 4MATIC+ all-wheel drive, AMG SPEEDSHIFT TCT 9-speed automatic transmission and a 2.4-inch shorter wheelbase than its SUV sibling, according… Continue reading Mercedes-AMG Introduces the GLE 53 Coupe

Superwinch Talon 9.5 Winch

No one likes waiting on a slow winch; the Superwinch Talon combines super fast line speed during cable retrieval, with outstanding pulling power and stout 2-stage planetary gears to provide steady and predictable operation. The innovative external brake design provides 100% load hold when running the brake hard. Features stainless steel rollers with brushed finish… Continue reading Superwinch Talon 9.5 Winch

Cool Treats From a Hot Rod

Karmic Ice Cream has unveiled a 1935 Ford hot rod ice cream truck as the latest addition to its rentable fleet of vintage ice cream delivery vehicles. South Florida’s acknowledged Purveyors of Happiness, Karmic Ice Cream recreates the days when the ringing of a bell sent children and adults alike running and yelling It’s the ice cream man!… Continue reading Cool Treats From a Hot Rod

How STILLEN’s Polyurethane (Bodystyling) is Made

In this video STILLEN takes you behind the scenes and shows you how they produce their polyurethane styling products like spoilers and front splitters. STILLEN® polyurethane products are available raw so that you can have them painted to match your vehicle or prepainted flat black, ready to be installed. High quality 3M trim adhesive and… Continue reading How STILLEN’s Polyurethane (Bodystyling) is Made

Ford Dealership Offers Classic-Look F-150 Program

Beechmont Ford in Cincinnati offers new Ford F-150s outfitted with a classic styling package. The 2019 Retro BFP F-150 is designed to pay heritage to the pickups of old, according to a press release. “The iconic styling that we saw in the late 1970s and early ’80s doesn’t roll down the assembly line anymore, but… Continue reading Ford Dealership Offers Classic-Look F-150 Program

Audi R8 LMS GT2 Makes U.S. Debut at Monterey Car Week

The Audi R8 LMS GT2 made its U.S. debut at the annual Monterey Car Week, following its global debut at the Goodwood Festival of Speed earlier this year. The latest model from Audi Sport incorporates learnings from Audi drivers and race teams, according to the company, and features the highest specification of the naturally aspirated… Continue reading Audi R8 LMS GT2 Makes U.S. Debut at Monterey Car Week

Evija the Latest to Stake Claim as ‘World’s Most Powerful Production Car’

British sports car maker Lotus recently unveiled the world’s first all-electric British hypercar-the Evija-at an exclusive event at the Royal Horticultural Halls in London. The Evija has a target output of 1,973 hp (2,000 metric horsepower), making it the world’s most powerful series production road car, according to Lotus. It was designed and engineered in… Continue reading Evija the Latest to Stake Claim as ‘World’s Most Powerful Production Car’

PHOTO GALLERY: Nor Cal Shelby Mini-Nationals at Sonoma Raceway

With plenty of action on and off the track, the Nor Cal Shelby Mini-Nationals at Sonoma Raceway earlier this month made quite a splash. Scott Herbert reports that the Cars & Coffee, banquet and 18-piece band were all well-received. But it was the fun on the track—including a beloved cartoon premise brought to life—that made… Continue reading PHOTO GALLERY: Nor Cal Shelby Mini-Nationals at Sonoma Raceway

Changing Lanes: The Beginner’s Guide to Selling Online

Editor’s note: This article by Barry Alt of Motorhead Digital originally appeared in the September 2019 issue of THE SHOP magazine. A link to the complete article can be found below. Do you want your own printed copy of THE SHOP delivered to your desk every month? Qualified industry professionals can sign up for a… Continue reading Changing Lanes: The Beginner’s Guide to Selling Online