Early arrivers to SEMA Fest Saturday had plenty to entertain them, even if it was several hours before musical headliners like Imagine Dragons and AJR were set to take the stage.
From performances by up-and-coming bands to demonstrations by groups including Nitro Circus, Hoonigan and Formula Drift—plus your typical festival diversions—there was plenty to see and do while the sun was still up.
Wondering what this new consumer-oriented addition to SEMA Show week was all about? Here’s an early afternoon sampling:
The walk in was lined with project vehicles from the SEMA Show, from traditional to truly custom.
This special delivery was gleaming in the desert sun.
The color change on this Benz was drastic.
By way of introduction, this is the SEMA Fest mascot.
The helmeted logo could be found as a shade spot …
On balloons …
And even tossing bags with festivalgoers.
What’s the best way to prepare for a day at the festival? How about with an airbrushed tattoo.
First up were the flying aerialists of Nitro Circus.
Not much to add here — just an excuse to show another cool jump.
Back on the ground, SEMA Show fave Good Boy Daisy brought the tunes to SEMA Fest in the midday sun.
Meanwhile, in the far corner, Formula Drift was burning rubber.
Yes, Las Vegas still allows smoking.
Hoonigan made a splash during SEMA Show week and kept it going at SEMA Fest.
Bad Dad Joke: I bet you get your supply from a “car-tel,” ha-ha!
The brand’s fans can’t get enough of the merch, the cars and the attitude.
Bottom line: If you were a set of tires, you weren’t going to last long this day.
Since it was a festival, it wasn’t all about cars. These artists were making this shipping container beautiful.
Meanwhile, others were learning how to ride a motorcycle.
You could feel the excitement just beginning. Unfortunately, an airplane called and it was time to head off into the sunset. Until next year, SEMA Fest!
MORE FROM THE ORGANIZERS
Of course, organizers stuck around for the entire two days, and generously shared some extra images.
As you can see, the fun kept rolling through both days.
The nighttime got hotter.
And the music kept playing.
It was an explosive end to an exciting week.