2024 Subaru Impreza Debuts at L.A. Auto Show

Subaru has revealed the all-new 2024 Impreza at the Los Angeles Auto Show.

The sixth-generation Impreza receives an all-new design, improved performance, enhanced safety features, and updated multimedia technology, the automaker said. Also new for 2024 is the RS trim featuring a 2.5-liter Subaru Boxer engine, exclusive 18-inch wheels and unique exterior and interior elements.

The 2024 Impreza lineup has received a new exterior look and comes standard with the latest generation of EyeSight Driver Assist Technology. The Subaru Starlink 11.6-inch Multimedia Plus system is available for the first time on Impreza and comes equipped with wireless Apple CarPlay and wireless Android Auto. The system also offers on-screen controls for audio, climate and vehicle features.

For 2024, the Impreza is now available in Base, Sport and new RS trim levels, and will come exclusively as a 5-door hatchback when it arrives in Subaru retailers this spring.

Standard across the model line is a revised Subaru Symmetrical All-Wheel Drive system that is further enhanced with standard Active Torque Vectoring. The Base and Sport trims are equipped with a 2.0-liter 4-cylinder direct-injection Subaru Boxer engine producing 152-hp and 145 lb.-ft. of torque. The new RS upgrades to a 2.5-liter Boxer engine delivering an impressive 182 hp and 178 lb.-ft. of torque. Standard on all trim levels is a Lineartronic CVT (Continuously Variable Transmission). The Sport and RS trims feature an 8-speed manual mode with steering wheel paddle shifters that allow the driver to control the transmission via eight pre-set ratios.

The 2024 Impreza also receives a version of the WRX sport car’s dual-pinion electronic power steering rack. The Sport and RS trim levels are equipped with the SI-Drive performance management system, 18-inch alloy wheels and a sport-tuned suspension to maximize performance and handling.

2024 Subaru Impreza Debuts at L.A. Auto Show | THE SHOP

Inside the redesigned Impreza, the cabin benefits from an enhanced focus on the occupants and their interaction with the vehicle, Subaru said. A more supportive front seat design increases overall comfort and minimizes fatigue, while a focused effort on reducing sounds within particular frequency ranges results in a quieter and more comfortable cabin. The interior design features a prominent center information display with highly visual controls as well as ample head and leg room and storage space.

All trim levels feature power door locks, windows and side mirrors; welcome lighting; Remote Keyless Access; Tire Pressure Monitoring System with Individual Wheel Display; and 60/40 folding rear seats. The RS trim level has an available 10-way power front driver seat with lumbar support. Dual-zone heating/cooling control is standard across the model line.

The Sport trim adds the STARLINK 11.6-inch Multimedia Plus system with wireless Apple CarPlay and Android Auto, Keyless Access with Push-Button Start, and fog lights. Additional features include Bluetooth hands-free phone and audio streaming connectivity; AM/FM stereo; rear vision camera; SiriusXM All-Access Radio and SiriusXM Travel Link (4-month free Platinum Plan); HD Radio; and over-the-air updates. The 11.6-inch Multimedia Plus is standard on Sport and RS trim levels.

Standard on all 2024 Impreza models is the latest version of the award-winning EyeSight Driver Assist Technology. Automatic Emergency Steering is included on models equipped with Blind-Spot Detection with Lane Keep Assist and Rear Cross-Traffic Alert. Standard Rear Seat Reminder is designed to help prevent child and/or pet entrapment by alerting the driver to check the rear seat before exiting the vehicle.

The 2.5 RS debuted in 1998 and was the precursor to the WRX in the U.S. Market. The new RS trim level comes standard with a 2.5-liter Boxer engine paired with a Lineartronic CVT featuring an 8-speed manual mode with steering wheel paddle shifters.

The RS trim offers unique exterior trim elements including RS badging on the front doors and rear hatch; 18-inch alloy wheels in dark gray finish; black finish on the front grille, side spoilers, side mirrors, upgraded LED headlights, and LED fog lights.

The cabin of the RS is further distinguished by gunmetal and simulated carbon fiber interior trim accents as well as sport front seats in black cloth with red cloth bolsters, and carpeted floormats featuring the RS logo. The RS also includes upgraded leather-wrapped steering wheel and shifter, aluminum alloy pedals, heated front seats, and rear USB charge ports.

The top-of-the-line trim builds on the Sport and adds standard features including Blind-Spot Detection with Lane Change Assist and Rear Cross-Traffic Alert. Available exclusively on the RS is a Harman Kardon 10-speaker system, Power Moonroof, and 10-way power front driver seat with lumbar support.

2024 Subaru Impreza Debuts at L.A. Auto Show | THE SHOP

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

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