Shop vs. Shop: Are Loaner Car Programs Worth It?

Having a loaner car program is a great opportunity to expose customers to more aftermarket products. But is the risk worth the reward? Two shop principals duke it out in THE SHOP magazine’s newest show SHOP vs. SHOP. Click play above to watch. — MEET THE PRINCIPALS Josh Poulson is the principal of Auto Additions in Columbus, Ohio,… Continue reading Shop vs. Shop: Are Loaner Car Programs Worth It?

Pirelli Design Launches Motorsport-Inspired Speaker

Pirelli has joined forces with IXOOST, an Italian firm from Modena that specializes in high-end car audio. The partnership will be leveraged “to create a new sound experience inspired by motorsport,” according to a Pirelli news release. The resulting hi-fi system includes a Bluetooth speaker within a replica Wind Tunnel Tire made by Pirelli for… Continue reading Pirelli Design Launches Motorsport-Inspired Speaker