Auto Care Association Promotes Mitchell to VP of Technology & Standards

Taylor MitchellThe Auto Care Association has promoted Taylor Mitchell to senior vice president of technology and standards. In this new role, Mitchell will be instrumental in managing the technology department’s projects and industry initiatives, including the continued expansion of the Vehicle Information Portal (VIP) which allows the association to aggregate and disseminate data to improve their businesses, according to Auto Care Association.

Mitchell joined the Auto Care Association’s technology department in 2011 when she served as the program manager for technology standards. She also oversaw enhancements to Auto Care Association’s technology standards and supported its Technology Standards Committee. Mitchell during her time at the association has also worked with industry leaders to identify and solve issues with collection and cataloging of product information.

“I am thrilled to announce Taylor’s promotion to senior vice president of technology and standards,” said Bill Hanvey, president and CEO of Auto Care Association. “Her department is instrumental in the success of our industry by continually improving upon product data and enabling our access to those emerging technologies that are critical in the diagnosis and repair of today’s and tomorrow’s vehicles. She has a tremendous vision of the future and the ability to translate that vision into benefits for our membership and the industry as a whole. We are very fortunate to have her on our team.

“In her new role, Mitchell will be managing the emerging technologies group that is instrumental in ensuring our businesses can take advantage of new vehicle technology. Specifically, Mitchell will oversee the development of the plan for a global vehicle interface, the development of HD product standards, streamlining processes and also managing the association’s technology standards committee.”

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