The Automotive Aftermarket Supplier Association Technology Conference (ATC) concluded their virtual conference last week and announced a charitable donation of over $4,000 to the Automotive Aftermarket Charitable Foundation (AACF). The AACF was the beneficiary of a $4,175 gift from participants in the ATC last week thanks to ATC organizers and ‘Loonie-Toonie’ game sponsors, Pricedex Software.… Continue reading Virtual Fundraiser Nets Over $4,000 for AACF
Author: THE SHOP Staff
Organizers Reveal Engine Performance Expo Details
Performance engine companies Rottler, Total Seal and Race Winning Brands have announced the formation of the Engine Performance Expo, an interactive, free, online educational event. The Engine Performance Expo will be held Jan. 7-9, 2021. “With the major trade shows being canceled this year due to the COVID-19 situation, we saw an information exchange gap… Continue reading Organizers Reveal Engine Performance Expo Details
Sonnhalter Offers COVID-19 Information Resource Guide
Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has created a comprehensive resource guide full of information regarding COVID-19 and its effects on the Business-to-Tradesmen (B2T) niche, the company announced. Sonnhalter’s COVID-19 Tip Sheet is available for download here. Through research and interviews with a number of… Continue reading Sonnhalter Offers COVID-19 Information Resource Guide
CURT Launches Product Spotlight Ahead of Virtual Trade Shows
CURT, a supplier of towing products and manufacturer of USA-made custom-fit trailer hitches, has created a new virtual product spotlight experience. With several tradeshows moving to an online format this year, CURT is launching a dedicated spotlight page to introduce its new product lineup for 2021, the company said. The New Product Spotlight page is… Continue reading CURT Launches Product Spotlight Ahead of Virtual Trade Shows
Champion Oil’s Diesel Blog to Livestream ‘Blackout in the Country’
Champion Oil, a manufacturer of lubricants, including diesel engine oils and additives, will be livestreaming the Blackout in the Country Diesel Event on Oct. 10 via its Blue Flame Diesel Blog, the company announced. Hosted by Bean’s Diesel Performance, Blackout in the Country Diesel will feature dirt drag racing, dyno challenges, show and shine contests,… Continue reading Champion Oil’s Diesel Blog to Livestream ‘Blackout in the Country’
NHRA Names New Pro Series Title Sponsor
Camping World, a retailer of recreational vehicles (RVs), RV accessories, and RV-related services, has partnered with the NHRA to become the new title sponsor of its premier professional series, which will be known as the NHRA Camping World Drag Racing Series. “I look at NHRA and I see a growing and loyal fan base,” said… Continue reading NHRA Names New Pro Series Title Sponsor
SEMA Awarded Grant to Help Member Manufacturers Boost Export Sales
The Specialty Equipment Market Association (SEMA) was presented a 2020 Market Development Cooperator Program (MDCP) award, which will allow SEMA to expand its programs to assist its member manufacturers export products to growing international markets, the organization announced. The award marks the third time SEMA has received an MDCP grant. Presented by the Department of… Continue reading SEMA Awarded Grant to Help Member Manufacturers Boost Export Sales
Nakamichi Car Audio Appoints New Midwest Rep Firm
Nakamichi Car Audio has hired rep firm ROCK-N-REV Sales & Marketing in the Midwest territory, the company announced. “RNR owner Jeff Budin has been a staple part of the 12-Volt community for over 25 years and his new rep firm has been setting record sales numbers,” Nakamichi said in a statement announcing the decision. “We… Continue reading Nakamichi Car Audio Appoints New Midwest Rep Firm
Ford Offering New Package for Entry Level Ranger
With 75 percent of Ford Ranger customers adding appearance packages to their new trucks, Ford is giving buyers of the entry-level Ranger pickup a new choice with the available STX Special Edition Package. “Ranger customers are asking for new options to help make their trucks their own and we hear them,” said Chad Callander, Ranger… Continue reading Ford Offering New Package for Entry Level Ranger
AAM Group Virtual Trade Show Adds Build Contest
As part of its inaugural “The Event” virtual new-product trade show, The AAM Group is calling for submissions for the Masterpieces of Metal vehicle-build contest. Sponsored by Westin Automotive, Masterpieces of Metal invites automotive builders to submit their best creations and have them judged by attendees of The Event. The top vote-getter will be named… Continue reading AAM Group Virtual Trade Show Adds Build Contest
OPTIMA Batteries Hosting Hi-Performance Expo at COTA
OPTIMA Batteries has announced that it will host the inaugural Hi-Performance Expo at the Circuit of the Americas (COTA) in Austin, Texas on Nov. 1-3. The three-day expo will showcase the industry brands, personalities and vehicles, the company says. Open to spectators, the outdoor-only event will feature a lineup of competition events with prizes for… Continue reading OPTIMA Batteries Hosting Hi-Performance Expo at COTA
IMSA, SCCA Enter Development Partnership
The International Motor Sports Association (IMSA) and Sports Car Club of America (SCCA), two motorsports organizations in the United States, have announced a collaboration aimed at connecting with motorsport enthusiasts. Both organizations are partnering to offer a clear-cut path for involvement in both amateur and professional U.S. road racing and foster the next generation of… Continue reading IMSA, SCCA Enter Development Partnership
Tint World Named to Franchise Times Top 200+ Ranking
Tint World Automotive Styling Centers, an auto accessory and window tinting franchise, has been named to the Franchise Times Top 200+ list for 2020. This marks the eighth year the company has been named as a top-performing U.S.-based franchise brand. “This prestigious recognition belongs to every member of the Tint World family,” said Charles J.… Continue reading Tint World Named to Franchise Times Top 200+ Ranking
Subaru Makes Record Attempt for Largest Parade of Same-Make Vehicles
Subaru of America claimed a new Guinness World Record title for the largest parade of same-make vehicles last weekend in Costa Mesa, California. The parade, organized by the 2020 Subaru Tecnica International Subiefest, spanned two miles and included more than 2,000 Subaru vehicles driven by Subaru owners. Subaru Tecnica International (STI) Subiefest is a gathering… Continue reading Subaru Makes Record Attempt for Largest Parade of Same-Make Vehicles
BorgWarner Completes Acquisition of Delphi Technologies
BorgWarner has completed its acquisition of Delphi Technologies, the company announced. The combination of BorgWarner and Delphi Technologies is expected to strengthen BorgWarner’s electronics and power electronics products, capabilities and scale, the company says. “We are pleased to complete our acquisition of Delphi Technologies,” said Frédéric Lissalde, President and CEO, BorgWarner. “Through this combination, BorgWarner… Continue reading BorgWarner Completes Acquisition of Delphi Technologies