SEMA Launch Pad, the automotive aftermarket product-pitching competition, will be featured on a nationwide television special premiering on April 15 on the History Channel, SEMA officials announced. Viewers will watch the final five finalists make their way to Las Vegas, where they pitch their products and ideas in front of a live crowd and a… Continue reading SEMA Launch Pad Special to Premiere April 15
Author: A.J. Hecht
A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.
UTI Appoints New Head of Transportation Programs
Universal Technical Institute (UTI) has appointed Tracy Lorenz as president of its transportation, skilled trades and energy offerings division, the trade school announced. “Tracy is a proven leader who is growth-oriented and has more than 20 years of experience in higher education,” said Jerome Grant, UTI CEO. “Over the last few years, UTI acquired MIAT… Continue reading UTI Appoints New Head of Transportation Programs
Toyota Teases New Overlanding Trim for 2024 Tacoma
The Tacoma ‘Trailhunter’ will feature off-road and overlanding-specific components and upgrades, Toyota said…
ICON 4×4 Marks Milestone With One-Off Bronco Build
Outfitted with ICON’s New School design package, the ‘Bronco 100’ celebrates CEO Jonathan Ward’s 100th custom Bronco build…
Meyer Distributing Adds to Outdoor Products Category
Meyer Distributing will now offer Titan Hunting Blinds products through its Outdoor Products category, the parts distributor announced. Under the agreement, Meyer Distributing will become an authorized distributor of Titan Hunting Blinds’ products, including its line of hard sided hunting blinds, towers, and accessories, the companies said. “We are thrilled to partner with Meyer Distributing… Continue reading Meyer Distributing Adds to Outdoor Products Category
Turn 14 Distribution Names Pit+Paddock as Official Marketing Agency
Turn 14 Distribution has named Pit+Paddock as its official marketing agency, the performance parts distributor announced. “By officially acknowledging its working relationship with Pit+Paddock, Turn 14 Distribution significantly widens its marketing potential, both in scope and reach,” Turn 14 Distribution representatives said in a statement announcing the change. “The announcement enables Turn 14 Distribution to… Continue reading Turn 14 Distribution Names Pit+Paddock as Official Marketing Agency
LEER Group Opens New Manufacturing Facility
The LEER Group has opened a new commercial aluminum truck cap manufacturing facility in Elkhart, Indiana, the company announced. The company held a ribbon cutting ceremony to mark the opening of the facility on April 5, the company said. The facility was previously used as a warehouse for LEER Group products and was converted into… Continue reading LEER Group Opens New Manufacturing Facility
Inside the Mercedes-AMG Formula 1 Team Machine Shop
The F1 team offers a glimpse inside its cutting-edge machine shop…
Subaru Introduces Crosstrek Wilderness Package at New York Auto Show
The off-road performance and appearance package adds new bumpers, skid plate, redesigned roof rack system and trim-exclusive suspension component upgrades…
VP Racing Announces New Partnership With National Auto Sports Association
VP Racing has formed a new partnership with the National Auto Sports Association (NASA) that will make VP Racing the Official Fuel, Official Motor Oil and Official Coolant of NASA, the company announced. “VP Racing is excited to join the National Auto Sports Association as an official partner and provider of our world-class products,” said… Continue reading VP Racing Announces New Partnership With National Auto Sports Association
JL Audio Signs Heritage Marketing Solutions for Illinois, Wisconsin Sales
JL Audio, a manufacturer of mobile, marine and powersports market audio solutions, has appointed Heritage Marketing Solutions to its network of sales representatives, the company announced. Itasca, Illinois-based Heritage Marketing Solutions will be responsible for promoting and selling JL Audio products to Illinois and Wisconsin 12-volt retailers, the company said. “We are pleased to welcome… Continue reading JL Audio Signs Heritage Marketing Solutions for Illinois, Wisconsin Sales
Tread Lightly! Continues BFGoodrich-Backed Trail Grant Program
Tread Lightly!, a nonprofit dedicated to promoting responsible outdoor recreation, is embarking on its third year of awarding grants through its the BFGoodrich Tires Outstanding Trails Program, the organization announced. Each year, the Outstanding Trails Program provides opportunities for off-roading clubs across the United States to nominate trails to receive grants for education and conservation,… Continue reading Tread Lightly! Continues BFGoodrich-Backed Trail Grant Program
Hankook Completes First Leg of Cross-Country EV Tour
Hankook Tire has successfully completed the first leg of a cross-country tour in an all-electric Volkswagen ID.4 on Hankook tires, the company announced. Guinness World Records holder Rainer Zietlow began the journey in Homer, Alaska’s southernmost road network point, on March 23. On April 4, Rainer and his team arrived in Deadhorse, Alaska, located at… Continue reading Hankook Completes First Leg of Cross-Country EV Tour
Jeep Introduces 2024 Wrangler
New available features include a full-float Dana rear axle, available 100:1 crawl ratio, factory Warn winch and more…
Larry Chen’s Tribute to Ken Block
Automotive influencer and content creator Larry Chen recently put together a video to reflect on the life and influence of the late Ken Block. Watch the video above to hear Chen talk about Block’s impact on his career.