Lubrication Specialties Hires New Director of Marketing

Lubrication Specialties Inc. (LSI) President Brett Tennar recently announced the appointment of Nikki Stoughton as the company’s new director of marketing. LSI manufactures performance chemicals and specialty lubrication products. Additionally, LSI provides new product development for private label and has expanded its family of brands to include Frantz Filter, GREM, Microwave Renewable Technologies and Fluid Recovery.

Stoughton, hired in October, is an award-winning brand manager with a background in account based, integrated marketing for diverse industries – hospitality, chemical, financial, education and pharmaceutical. Immediately prior to her position at LSI, she worked first as a solutions marketing manager and then brand marketing manager for CAS, a division of the American Chemical Society, where she managed the company’s flagship brand SciFindern. As brand marketing manager, Stoughton exhibited an exceptional ability to create initiatives that ensured rapid market adoption and outstanding customer engagement.

Tennar says, “We are very excited to have Nikki join our team. She is smart, talented and has an obvious technologically advanced background in marketing chemical products. She is a master at integrated marketing techniques and can quickly assess where we need to focus to capture new market share. We look forward to her contribution for expanding the Hot Shot’s Secret line of products and identifying products or companies ripe for acquisition in the chemical category.”