Trevelino/Keller To Expand Market Visibility & Brand Awareness of Vintage Modern
Vintage Modern, a company that handcrafts classic-inspired luxury vehicles on modern platforms, has selected Trevelino/Keller to drive its public relations strategy…
Trevelino/Keller, a nationally ranked Integrated PR+Mkt+Creative agency, announced its client relationship with Vintage Modern, a company that handcrafts iconic automotive designs on fully modern platforms, blending classic aesthetics with high-tech safety and performance.
Vintage Modern’s Mission
Founded in 2018 and based in metro Atlanta, Vintage Modern was founded by Chau Nguyen, a serial entrepreneur and lifelong automotive enthusiast. After purchasing a classic truck, Nguyen became frustrated with its outdated safety features and poor reliability, the release noted. That dissatisfaction led to the creation of Vintage Modern.
Rather than restoring vintage automobiles, Vintage Modern handcrafts classic-inspired luxury vehicles on fully modern platforms, providing today’s engineering, safety systems, reliability and technology. A specialized team of craftsmen devotes more than 900 hours per vehicle to transform each modern chassis into a vintage-inspired car, complete with custom colorways and retro flair, the company said. Vintage Modern currently offers two classic-inspired luxury models, a two-door and a four-door SUV.
Trevelino/Keller’s Mission
“We chose Trevelino/Keller for their experience with high-profile, category-redefining brands across the automotive sector and beyond, which demonstrates their strategic acumen and innovation-centered approach to PR,” says Nguyen, CEO of Vintage Modern. “Through this partnership, we look forward to expanding market visibility and brand awareness, cementing Vintage Modern as the new ‘it’ brand in the luxury auto industry.”
Trevelino/Keller says that it will provide a comprehensive, public relations-driven strategy for Vintage Modern, including strategic communications, executive thought leadership and a web refresh, to increase brand visibility and foster awareness among luxury car buyers and enthusiasts.
“Vintage Modern is pioneering a new category within one of America’s longest-standing industries, a similar position we were in almost 15 years ago with Carvana,” says Dean Trevelino, co-CEO of Trevelino/Keller. “Chau Nguyen’s vision for creating a luxury vehicle company is certainly one of the more exciting opportunities we have had in 23 years. It is a privilege to be in this agency position.”
