Eastman Refreshes LLumar Brand Identity
Eastman Performance Films updates LLumar logo & visual identity to reinforce premium positioning across dealer, consumer & commercial audiences...
Eastman announced a refreshed brand identity for LLumar, a provider of PPF and window tint. The new design better reflects the company’s evolution and premium vision, officials stated in a press release. The update includes a modernized logo that emphasizes the unique LLumar name, a refined color palette and typography, and a refreshed visual style. The company says this was all created to strengthen confidence in the brand across dealer, consumer and commercial audiences.
“We raised the bar to meet premium expectations,” said Todd Masinelli, MarCom and digital marketing leader for LLumar. “Our new brand identity was crafted with the same care and attention our dealers bring to every installation.”
How LLumar Developed the New Brand Identity
The brand refresh project began when the LLumar team and their global branding agency mapped out what a new brand identity could look like and how it might impact the market, noted the release.
“We researched extensively, listened to our customers and took a deep dive into who we truly are as a brand. We wanted a design that honors our legacy and expertise while highlighting what makes us unique,” said Masinelli. “The LLumar name is distinctive, so we decided to lean into the LL in our name to strengthen brand recognition.”
LLumar uses the LL mark as a visual shorthand for the union of protection and excellence, the company says. The new logo is supported by an updated color palette, modern typography, and a cohesive visual system designed to improve clarity and consistency across retail, commercial and digital experiences.
LLumar intends to feature the new brand identity at upcoming industry events and trade shows.
“We’re excited to see the reaction from dealers and consumers,” Masinelli added. “We believe this fresh, modern look will resonate broadly and further demonstrate the ongoing commitment to premium products and innovation.”
LLumar Dealer Network Rollout Timeline
The brand refresh follows a multiphase development process driven by market research, customer and consumer feedback and internal collaboration. LLumar plans to share the refreshed assets and rollout details with its dealer network in the coming weeks and will continue to align marketing, sales and support resources to ensure a smooth transition.
