Subaru Returns as 2026 Overland Expo Title Sponsor
Camp Subaru offers an immersive experience featuring the automaker's latest SUVs, vehicle customization options & off-road workshops...
Subaru of America Inc. announced it is returning as a title sponsor for the 2026 Overland Expo. The Camp Subaru exhibit will feature off-road workshops, live Subie & YOU! Podcast recording sessions, live music, limited-edition giveaways and exclusive Subaru Gear. The latest Subaru SUVs will be featured, including the adventure-ready 2026 Crosstrek Wilderness, 2026 Outback Wilderness, 2026 Forester Wilderness, the 2026 Trailseeker and the 2026 Forester Hybrid, along with new accessories from outdoor brands such as REI and Thule.
Over eight million Americans participated in overlanding trips in 2024, and that number is expected to increase by 50% in the coming years to over 12 million, company officials stated in a press release. Camp Subaru will allow attendees to learn best practices from experts on overlanding essentials such as off-roading, pet safety, camp setup, navigation, route planning and more. Building upon last year’s involvement, the space will be a hub for attendees to explore vehicle customization options for outdoor adventure.
“Subaru owners are known for their enthusiasm around outdoor adventures, and Overland Expo is a prime destination for them to meet, share stories and plan for their next excursions,” said Alan Bethke, senior vice president of marketing, Subaru of America Inc. “We want to do everything we can to support them and their dedication to our brand with access to our latest off-road-ready vehicles, unique onsite experiences and inspiring discussions.”
Subaru will partner with local shelters to host pet adoptions at each stop of the event series. The automaker will also host workshops on pet travel safety, offer complimentary dog treats, provide pet water stations and hold pet-focused giveaways to support the Subaru Loves Pets initiative.
The full schedule of the 2026 Overland Expo series includes:
- March 14-15: Costa Mesa, California
- May 15-17: Flagstaff, Arizona
- June 26-28: Redmond, Oregon
- Aug. 21-23: Loveland, Colorado
- Oct. 23-25: Arrington, Virginia
For more information on Subaru at Overland Expo, visit www.subaru.com/overlandexpo.
