KYB Is the Official Red Carpet Car Show Partner for the RACER Creator Awards

KYB Americas Corporation has teamed up with RACER Media & Marketing as the Official Red Carpet Car Show Partner of the inaugural RACER Creator Awards, set for Nov. 20, 2025, at the Los Angeles Convention Center. The partnership highlights KYB’s global brand campaign, Off We Go, celebrating adventure, performance and precision in motion—values shared by creators and motorsports enthusiasts alike, company officials stated in a press release.

Through this collaboration, KYB will spotlight its Off We Go initiative with on-site activations and exclusive content integrations, recognizing the spirit of exploration and innovation in the creator community, noted the release.

“KYB’s story is rooted in performance and trust—two things that resonate deeply with both professional racers and creators who inspire the next generation,” said George Tamayo, RACER Studio’s creative director. “Their Off We Go message perfectly aligns with what the Creator Awards are about—the drive to move forward, create and explore new horizons.”

The RACER Creator Awards in Partnership With the LA Auto Show

The RACER Creator Awards celebrate the world’s leading automotive and motorsports creators—from filmmakers and photographers to racers, builders and storytellers. As part of the partnership, KYB and RACER Studio will produce collaborative content that brings the Off We Go spirit to life across platforms, officials said.

“Off We Go represents more than a tagline—it’s an attitude,” said Andy Castleman, director of product and marketing for KYB. “It’s about hitting the road, tackling challenges, and sharing that passion with a community that never stands still. Partnering with RACER allows us to connect directly with that creative energy.”