Iconic La Jolla Concours d’Elegance Acquired by Events.com

Events.com recently acquired the La Jolla Concours d’Elegance, marking a new chapter in the annual multi-day event that started nearly two decades ago. Events.com and the La Jolla Historical Society, both based on Prospect Street in La Jolla, California, say they plan to work together to ensure the event continues to benefit and enrich La Jolla for years to come.

The La Jolla Concours d’Elegance will now have access to enhanced infrastructure and operational support, including streamlined ticketing, sponsorship and marketing tools, improved digital engagement and optimized operations. As the event continues to scale, Events.com’s platform will make it easier than ever for attendees, sponsors and partners to connect with the La Jolla Concours d’Elegance, according to officials in a press release.

“The La Jolla Concours d’Elegance is a truly iconic event in the automotive world, and we are honored to help power its next chapter,” said Mitch Thrower, 31-year La Jolla resident, CEO, chairman, and co-founder of Events.com. “After 19 years of visionary leadership by co-chairs Michael Dorvillier and Robert Kerner, and the tireless efforts of the dedicated volunteer committee, the La Jolla Concours d’Elegance has become a world-class event. We’re committed to carrying this legacy forward—growing its impact, making every visit memorable, and keeping it a vital part of La Jolla for years to come.”

The La Jolla Historical Society

The La Jolla Historical Society, which has long stewarded the event, will continue to play a key guiding role and will remain the primary charitable beneficiary. The event’s dedicated volunteer committee and co-chairs, Dorvillier and Kerner, will remain in place. Proceeds from the La Jolla Concours d’Elegance to date have enabled the La Jolla Historical Society to expand its service to the community through its free exhibitions and public programs.

“As Chairman of the La Jolla Concours d’Elegance, I am incredibly proud of the dedicated team of volunteers who work to bring this event to life each year,” said Dorvillier. “Our goal was to create one of the top Concours in the United States while celebrating and supporting both the car culture community and the vibrant, unique community of La Jolla, California. Thanks to the horsepower provided by Events.com, we can continue this journey and ensure the event’s success while also supporting our charity, The La Jolla Historical Society. Together, we are preserving the rich history of La Jolla while celebrating the passion for automotive excellence.”

“We’re thrilled that this partnership will allow the Concours to continue to thrive and benefit both the community of La Jolla and the La Jolla Historical Society. We’re grateful to Events.com for their commitment to making this event a continued success,” said La Jolla Historical Society executive director Lauren Lockhart.

Nineteen Years of History, Luxury & Nostalgia

Celebrating nearly two decades, the 19th Annual La Jolla Concours d’Elegance recently took place April 25-27 at the shores of La Jolla. The event offered a weekend of luxury, nostalgia and world-class design for everyone from seasoned collectors and automotive enthusiasts to those discovering the beauty of classic cars for the first time.