Holley Performance Brands Expands Its Portfolio of Products Into Mexico
Expansion will grow company’s global footprint, bringing well-known brands to Mexico’s enthusiast market…
Provider of automotive aftermarket performance solutions, Holley Performance Brands, is bringing its extensive portfolio of products and platform solutions to Mexico. Holley says the expansion is in response to strong market demand from a passionate and rapidly growing enthusiast community and furthers Holley’s commitment to international growth for Holley and its iconic brands.
The company is entering Mexico in a phased approach, beginning with its Modern Truck & Off-Road consumer vertical that encompasses Jeeps, Ford Broncos, mid-size pickups and other highly customized vehicle fitments in the region. Products and platform package solutions from trusted brands like ADS, Baer, Edge, DiabloSport, Flowmaster, Superchips, Holley, ACCEL and MSD are already available in Mexico through authorized distributors, including Auto Zone locations, as well as through job shops.
“Our vision is to be the undisputed global leader in automotive performance solutions, and our expansion into Mexico is an important step forward in that journey,” said Matthew Stevenson, president & CEO, Holley Performance Brands. “Mexico has a strong enthusiast base with a deep-rooted love for making their vehicles faster, safer and more fun to drive. With this expansion, we are making our industry-leading solutions more accessible, while growing our presence in a key international market.”
Kick-Off Event & Next Phases of Deployment
Holley’s entrance into Mexico officially kicked off on February 1 with an event in Monterrey, Nuevo Leon, Mexico, attended by distributors, job shops, enthusiasts and Holley Performance Brands leadership. To support its growing presence in the Mexico region, Holley has launched a dedicated website and social media channels and is partnering with key influencers, hosting activations and supporting regional events to further strengthen its engagement with the local enthusiast community.
“There is a global enthusiasm for our products and brands, and the initial excitement from this expansion is a testament to that enthusiasm,” said Osvaldo Gallegos, vice president, Modern Truck & Off-Road Division, Holley Performance Brands. “This is more than just a market expansion. It’s a great example of how we are fulfilling our mission and making it easier than ever for more enthusiasts to build the vehicles of their dreams.”
Holley plans to launch its Domestic Muscle product portfolio in Mexico later this spring—including high-performance brands such as AEM, Mr. Gasket and Holley EFI—with its Safety & Racing brands to follow later this year, including Stilo, Simpson, RaceQuip and Hans.
