LIQUI MOLY and Liberty Walk Commit to Strengthening Partnership
German motor oil manufacturer and Japanese car tuner rev up collaboration…
As Liberty Walk’s official lubricant and additive partner, LIQUI MOLY has been working with the Japanese car tuner for several years, but the two companies recently announced that they are committed to growing their mutual engagement with a goal of reaching even more car enthusiasts worldwide.
The renewed cooperation between LIQUI MOLY and Liberty Walk demonstrates that German pragmatism and Japanese creativity don’t have to be opposites, according to the press release. The lubricant specialist is the official lubricant and additive partner of the well-known car tuner, and using and recommending the products in videos and at trade shows or other events, as well as offering technical support, are important points of this partnership.
Marco Esser, marketing director of LIQUI MOLY, underlined, “We make a perfect couple. Our enthusiasm, our technical expertise as well as our dedication to quality and performance, that’s what unites us. And of course, our love of cars.”
Liberty Walk manufactures high-performance Japanese machinery. Wataru Kato, founder of the popular tuner, said, “Our strong sports cars require strong products. We can trust LIQUI MOLY’s oils and additives to deliver maximum performance in our engines. Nothing beats them!”
The partnership is set to target the U.S. market in particular. “We are proud to strengthen our partnership with Liberty Walk, particularly in the U.S., where they have a dedicated and passionate fan base,” stated Eva Brendle Tran, marketing director of LIQUI MOLY USA. “Pairing our premium products with their striking, custom-built cars is a natural fit. Showcasing this collaboration at trade shows and events will provide a great opportunity to connect with car enthusiasts and share our commitment to performance and quality.”
For fans in both the U.S. and worldwide, the companies are offering a special gift: a joint merchandising capsule of caps, T-shirts and hoodies. The collection is designed to mirror the overall goal of the cooperation of bringing together two iconic brands.
