BOSS Audio Systems to Unveil a New Look at KnowledgeFest 2025

Aftermarket audio and video products company BOSS Audio Systems will unveil a new look this weekend at KnowledgeFest 2025, booth #410. The 12-volt products showcase and training event is set for Jan. 31-Feb. 2 at The Paris Hotel and Convention Center in Las Vegas.

“KnowledgeFest is the perfect place to debut our new branding and showcase the power of the expanded Elite line,” said Matthew Delgado, BOSS Audio Systems director of sales. “It’s not just about showing off new products—it’s also about connecting with installers and industry pros to learn from them and spark future ideas.”

This year, BOSS is unveiling a fresh brand look and a modern update to its well-known Elite line of audio products, the company stated in a press release. Visitors will get a first look at the latest in mobile audio tech, with new head units, amplifiers and other gear designed to take in-car entertainment to the next level.

Select head units will now feature an updated GUI, expanded DSP customization as well as Maestro iDatalink compatibility. The Elite line will also feature brand-new amplifiers in the auto and marine categories. Attendees will have the opportunity to experience a full Elite audio system firsthand in the exclusive demo car and interactive product displays.

KnowledgeFest offers workshops, training sessions and a trade show floor. BOSS will once again sponsor Jon Kowanetz, who will be teaching a seminar titled “Tipping the Scales,” which addresses the well-known truth in retail sales that “all else being equal, the customer will buy from the lowest price.”