ORACLE Lighting Wins SEMA Merchandising Display Award

ORACLE Lighting received a 2024 SEMA New Product of the Year Award in the Merchandising Display Category for its Interactive Modular Showroom Display System.

Standing over 7 feet tall, the display combines functionality, versatility and aesthetics, making it a centerpiece for any automotive retail space, the company noted in a press release announcing the award. Designed with retailer input, the powered system includes interchangeable panels featuring ORACLE’s premium lighting products.

Each panel is equipped with simple plug-and-play connectors for future upgrades, ensuring adaptability in showcasing new products.

“The new modular showroom system from ORACLE Lighting features some of our most innovative and popular products, like the Oculus Bi-LED headlights, flush LED taillights and VEGA light pods,” said Justin Hartenstein, founder and director of product development at ORACLE Lighting. “This merchandising display was created based on feedback we received from retailers nationwide, resulting in a modular design where individual panels can be swapped or upgraded over time. Each panel has integrated controls for an interactive experience. I’m thrilled to see these systems transforming showrooms across the country in 2025.”

The display system requires only 4.4 square feet of floor space, maximizing showroom efficiency while delivering a high-impact presentation. The heavy-duty steel construction and integrated wheels provide durability and mobility, while optional features, such as a mounted LED TV with ORACLE demo videos, enhance the system’s overall functionality.