Roush Performance Unveils 2024 Ford F-150
The new model includes a redesigned coil-over suspension & integrated flood lights...
Roush Performance has announced its 2024 F-150 that includes a redesigned Roush coil-over suspension, a new high-flow grille with Roush lettering, auxiliary lights and an off-road wheel and tire package.
Roush has implemented extensive engineering experience to create a truck that fuses performance upgrades with iconic styling, offering improved capability and premium build quality while maintaining OEM safety standards, the company stated.
The 2024 Roush F-150 can be built on STX, XLT or Lariat trim levels. Exterior color options are scaled by trim, with the choice of six colors on the STX, seven on the XLT with the addition of Antimatter Blue and eight on the Lariat with the option for Star White.
All builds start with a black appearance package as a foundation. Roush styling components can be found throughout, highlighting and accentuating the F-150’s body lines. These features include a redesigned Roush grille with integrated lighting, hood graphics, door graphics, USA flag graphic, Jack Roush’s signature and more. Optional bedside graphic packages in black or silver are available for those who want an additional personalized touch.
Roush has outfitted the truck’s exterior with several off-road and performance-focused upgrades. Airflow improvements come from the high-flow front Roush grille and the hood’s functional heat extractors. The truck comes equipped with an integrated amber LED light bar in the front bumper and Diode Dynamics flood lights integrated in the rear. Wide painted fender flares provide additional clearance and an imposing stance. Optional Roush pillar lights by Diode Dynamics can be added to provide more confidence off-road when the sun goes down.
Roush Performance’s Coil-Over Suspension System has been overhauled for the 2024 Roush F-150, improving on the capability and stance of the previous year. It provides a 2-inch level to the truck and features custom-tuned spring and shock rates that enhance off-road capability without sacrificing on-road comfort. The 2024 Roush F-150 grips the ground with 33-inch General Tire A/TX All-Terrain tires wrapped around satin black 20-inch Roush Off-Road Wheels.
Carbon-fiber accents can be found around the cabin, including on the steering wheel, dash and door panels. A branded overhead switch panel controls auxiliary lighting, the active exhaust and other prewired switches that can be tapped when installing additional accessories. Other visual additions include serialized Roush badging and Roush “R” key fobs. Roush floor liners protect the interior from dirt and mud, and the stock pedals have been replaced with cast aluminum “R” branded pedals.
An optional Roush Premium Leather Package provides Coffee Brown or black leather seats with a hex pattern insert that matches the high-flow grille. It also features an embroidered Roush logo on each headrest and subtle square “R” and American flag tags.
The optional Roush Ready Package includes a locking console vault for safely storing valuables and an off-road utility kit with a jumper box, tow straps, D-ring hooks, ratcheting tie-down straps and gloves so drivers can be ready for any situation. A Roush/Alpine Audio System, which features upgraded speakers and subwoofers under the rear seats for those who want an immersive audio experience when cruising or hitting the trails, is also available.
The 2024 Roush F-150 starts at $25,150 above the original vehicle’s purchase price and is backed by a 3-year/36,000-mile warranty. For more information about the 2024 Roush F-150 or any of Roush’s other performance parts and vehicles, please visit Roushperformance.com.
