Bridgestone to Showcase Commercial Fleet Solutions at CES

Tiremaker Bridgestone is headed to CES 2024 to showcase products and mobility solutions for the industry’s commercial segment.

Showcasing its end-to-end customer experience, the company’s suite of solutions is aimed at driving sustainability, efficiency, safety and productivity for large and small fleets, according to company officials.

In addition, Bridgestone will join strategic partners Kodiak, Penske and Truckers Against Trafficking (TAT) for livestreamed discussions surrounding challenges and opportunities that impact both fleets and society at-large.

“Best-in-class tires, services and technologies are independently good for customers, but when combined they can unlock new value, including enhanced ease and efficiency for our customers,” the company stated in a press release announcing its attendance. “Bridgestone’s customizable solutions—comprised of premium tires, tire and service solutions and fleet management tools—aim to deliver data and insights that help commercial fleets improve sustainability and efficiency while maximizing safety and productivity. Connecting tires, technology and teamwork offers customers a full range of services that can generate bottom-line improvements to their business at every step.”

Key elements of its Bridgestone Fleet Care efforts include:

• ENLITEN Technology – A new approach to tire design aimed at delivering dynamic performance and increased use of renewable and recycled materials. Bridgestone’s recently announced expansion to its Warren County, Tennessee, tire plant will integrate ENLITEN technology for commercial applications.
• Retreading –When paired with other Bridgestone Fleet Care services and solutions, retreading allows fleets to extend the life of their casing assets and contribute to their sustainability goals.
• Service Solutions – The Bridgestone Commercial Dealer Network delivers value through Fleet Care with service event management for planned and unplanned maintenance and innovative mobile on-site service.
• Tire Solutions – Bridgestone tire monitoring and asset management solutions are advancing how data can be used to inform and optimize daily operation for fleets. By making tires “smarter” through real-time tire monitoring, these solutions are designed to help fleets reduce tire costs, increase productivity and improve safety.
• Fleet Management Solutions: Solutions include GPS tracking, video telematics, driver behavior management, accident reduction solutions, route optimization and asset utilization tools.

Along with its fleet care initiatives, the tire company will also highlight:

• Promoting Sustainability Through Motorsports – This year marked the 10th anniversary of the Bridgestone World Solar Challenge, where university teams from across the globe gathered to push the limits of technological innovation.
• Leveraging Trucking Industry to Combat Human Trafficking – Bridgestone will host non-profit Truckers Against Trafficking (TAT) to debut a new TAT technology that will make it easier to report signs of human trafficking on America’s roadways.
• Advancing Mobility With Strategic Partnerships –Bridgestone will join self-driving trucking company Kodiak Robotics for a discussion on maximizing safety and productivity for fleets.

The annual Consumer Electronics Show (CES), put on by the Consumer Technology Association, will be held Jan. 9-12 in Las Vegas.