SEMA Extends Multiyear Agreement with Piston Driven

The Specialty Equipment Market Association (SEMA) has extended its agreement with Piston Driven LLC, the Newport Beach, California-based firm that has created event and trade show branding for both the SEMA Show and Performance Racing Industry (PRI) Show for the past 12 years.

“Piston Driven has helped SEMA tap into the passion and lifestyle element of our industry in an authentic way,” said Tom Gattuso, SEMA VP of events. “Each year they curate a new mix of wearables and collectibles customized to different segments of our audience that really resonate. They have allowed both SEMA and PRI to extend our brand beyond the days of the shows and we are happy to announce that we have secured our partnership for many years to come.”

One of the largest trade shows in the country, the SEMA Show was held Oct. 31-Nov. 3 in Las Vegas, where more than 150,000 automotive aftermarket industry professionals gathered to build relationships, network, sell and market their products and services. Next year’s show is set for Nov. 5-8.

The PRI Show in Indianapolis brought experts and professionals together Dec. 7-9 to share strategies and technical skills that help motorsports professionals build the foundation for success and improve on-track performance, officials stated.