Scrubblade Signs AllPro Distributing

Windshield wiper manufacturer Scrubblade has signed with Birmingham, Alabama-based AllPro Distributing, a warehouse distributor for the performance segment of the automotive aftermarket.

Scrubblade founder and CEO Billy Westbrook recently contracted Roadhouse Marketing to add warehouse distributors and retailers to its roster. The marketing firm enlisted the help of AllPro’s purchasing team and, along with Scrubblade’s Westbrook, signed a distribution deal earlier this month, the company said.

Founded in 2011, Scrubblade started in the heavy duty truck replacement parts market, but participated in the 2021 Rebelle Rally as the official windshield wiper, and returned to the SEMA Show this year on several display vehicles, including those built by El Paso, Texas-based Projekt Cars, the company said.