Webinar: Digital Advertising for Small Businesses

An upcoming webinar from the National Federation of Independent Businesses (NFIB) will highlight digital advertising for small businesses, the organization announced.

Scheduled for Wed., Dec. 1, at 12:00 p.m. ET, digital marketing expert Donni Botti will provide insight into how some online advertising platforms work and how to plan a successful campaign.

Topics to be covered:

• How does digital advertising work?
• What are the differences and similarities between the advertising platforms of Facebook and Google?
• Do you have to pay? And what are the best free and low-cost options?
• What is the difference between organic and paid traffic in search and social media?
• What do you need to get started?
• What are the elements of a successful campaign?

Click here to register.