Aston Martin Redesigns Bowmore Scotch Whisky Packaging

Bowmore Islay Single Malt Scotch Whisky has unveiled the first range of its ‘Designed by Aston Martin‘ limited-edition collections, the automaker announced.

The launch signifies the coming together of Bowmore’s GTR whiskies with the design team at Aston Martin to create a new bottle and pack design.

Part of an annually released collection, Aston Martin’s design experts showcased the character of the existing Bowmore 10, 15 and 18-Year-Old single malts, and paid homage to iconic cars from the brand’s history, the company said.

The Bowmore 10 Years Old is paired with the Aston Martin factory team car, the LM10, which first raced at Le Mans in 1932, while the Bowmore 15 Years Old is inspired by the Aston Martin Atom. The Bowmore 18 Years Old draws from the Aston Martin DB Mk III.

“Our partnership with Aston Martin is a further example of how we are investing in the premiumization of our GTR portfolio through a combination of exciting innovations and special limited editions,” Manuel Gonzalez, brand director for Global Travel Retail. “The Designed by Aston Martin collection continues to highlight the ambition that we have for the Bowmore brand and provides our clients with new concepts with strong consumer appeal, alongside vital growth opportunities.”