Honda Announces First EV SUV for American Market

Honda announced that its first new volume battery-electric vehicle will be named “Prologue” and will come to market in early 2024, the automaker announced. The all-new SUV will signal a new electrified era that will lead to the company’s vision for 100% zero-emission vehicle sales in North America by 2040, the company said. More specific details about the new vehicle will be released over the coming months.

In addition to the Honda Prologue, the company will introduce an all-electric Acura SUV in the 2024 calendar year. Both will utilize the global EV platform powered by Ultium batteries based on the company’s strategic partnership with General Motors. Honda also plans to launch a new series of EV models in the second half of the decade based on a new e:Architecture, with development led by Honda.

“Our first volume Honda BEV will begin our transition to electrification and the name Honda Prologue signals the role it will play in leading to our zero-emission future,” said Dave Gardner, executive vice president of American Honda. “The Prologue will provide our customers with a battery-electric SUV with the excellent functionality and packaging they’ve come to expect from Honda.”