Tag: Yokohama Tire

Yokohama Tire Named Premier Partner of Porsche Carrera Cup North America

Yokohama Tire has expanded its partnership with Porsche Motorsport North America (PMNA) and will be the new Premier Partner of the Porsche Carrera Cup North America in 2024, the company announced. All classes of cars in the Porsche one-make series will be fitted with Yokohama’s ADVAN A005 racing slicks and ADVAN A006 tires for wet… Continue reading Yokohama Tire Named Premier Partner of Porsche Carrera Cup North America

Yokohama Tire Named Official Partner of Tread Lightly!

Yokohama Tire is now an official partner of Tread Lightly!, the U.S-based nonprofit organization dedicated to promoting responsible outdoor recreation through stewardship and educational programs, the company announced. “We’ve been a huge participant of off-road activities via motorsports and our GEOLANDAR line of tires,” said Alan Holtschneider, Yokohama’s director of marketing. “That’s why Tread Lightly!’s… Continue reading Yokohama Tire Named Official Partner of Tread Lightly!

Yokohama Tire Renews Porsche Sprint Challenge Title Sponsorship

Yokohama Tire has renewed its partnership with the United States Auto Club (USAC) as the official tire partner and presenting sponsor for the USAC-sanctioned Porsche Sprint Challenge North America and USA West by Yokohama for the 2024 season, the company announced. The company will mark its fourth consecutive season as a sponsor of the series.… Continue reading Yokohama Tire Renews Porsche Sprint Challenge Title Sponsorship

Yokohama Tire Offering Fall Consumer Rebate

Yokohama Tire has announced the details of its annual fall rebate promotion, which runs through Oct. 31. During the rebate period, consumers can earn up to $125 in the form of a Yokohama Mastercard Prepaid card after a purchase of four or five select Yokohama tires. “Tough, durable and long-lasting, GEOLANDAR tires are built to handle… Continue reading Yokohama Tire Offering Fall Consumer Rebate

US Auto Tech National Championship Announces Lead Sponsors

The Elite Trades Championship Series has partnered with four automotive industry companies to support the third annual U.S. Auto Tech National Championship (USATNC), event organizers announced. Monro has been named an Official Sponsor and Yokohama will be the Presenting Sponsor of the series. Additionally, AutoZone and ALLDATA have signed sponsorship agreements for the 2023 competition… Continue reading US Auto Tech National Championship Announces Lead Sponsors

Yokohama Development Center Promotes Kahrs to VP of R&D

Jeremy Kahrs has been promoted to vice president of research and development at the Yokohama Development Center America (YDCA) facility in Cornelius, North Carolina, the Yokohama Tire Corporation announced. Kahrs, who was YDCA’s senior director of research and development, takes over all daily operations for YDCA, the company said. In his new role, Kahrs will… Continue reading Yokohama Development Center Promotes Kahrs to VP of R&D

Yokohama Tire Celebrates Overall Win at PPIHC

Both Yokohama Tire and Robin Shute are celebrating their second consecutive overall victory at the 101st Broadmoor Pikes Peak International Hill Climb, the company announced. Shute helped the tiremaker claim its second straight overall title (and third in the last four years), piloting his 2018 Wolf GB08 TSC-FS fitted with specially produced Yokohama ADVAN tires… Continue reading Yokohama Tire Celebrates Overall Win at PPIHC