Sponsorship
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News
Yokohama Tire Returns as Title Sponsor of the 2026 Porsche Sprint Challenge Series
For the sixth consecutive season, the company will be the official tire partner of the Porsche Sprint Challenge North America & USA…
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Nokian Tyres Named Official Sponsor for the 2026 & 2027 IIHF Ice Hockey World Championships
The collaboration covers the tournaments to be held in Switzerland in 2026 & Germany in 2027…
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TOPDON US Renews Sponsorship With Federico Sceriffo & His Custom V-12 Ferrari 599 GTB
TOPDON will provide financial backing & professional tools to Sceriffo & the FFF Drifting Department team…
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EnerSys-Sponsored Champion Faces Ultimate Racing Showdown
EnerSys renews sponsorship of Lee Fairhurst, who will compete against his wife, Jacklyn, at UK Speed Weekend…
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TOPDON US Renews Sponsorship With TechForce Foundation
Cash & product donations will help support the education & job placement of auto tech students across the nation for…
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Gatorade Partners With F1 ACADEMY to Fuel the Future of Women’s Racing
The multiyear collaboration will bring global visibility to the next generation of female F1 drivers…
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EnerSys Renews ODYSSEY Battery Sponsorship With Jim Marsden
With more than 100 podium finishes, off-road racing champion Marsden will be racing his “Bad Penny” in the upcoming Rallye…
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Yokohama Tire Sponsors Drivers for 103rd Pikes Peak International Hill Climb
The company returns as the exclusive tire supplier for the Pikes Peak GT4 Trophy by Yokohama…
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OPTIMA Batteries Enters New Partnership With Mustang Challenge Series
The company’s continued partnership with Ford Performance will expand to the racing series & include Tanner Foust competing at the…
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Malco Automotive Announces New & Expanded Motorsport Partnerships
The company bolsters its recognition in motorsports with sponsorships of the SCCA, Mid-Ohio Sports Car Course, Team Sahlen & more…
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Porsche Becomes the Official Car of WeatherTech Raceway Laguna Seca
Porsche & Friends of Laguna Seca sign sponsorship agreement that includes a new West Coast-based Porsche Track Experience starting in…
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‘Gearheads n’ Gasoline’ Podcast Welcomes AMD as a 2025 Sponsor
Collaboration promises to rev up the value for listeners & create stronger connections across the automotive aftermarket…
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Tire Rack Signs New Sponsorship Deals With WeatherTech Raceway Laguna Seca
As part of the multi-year agreement, Tire Rack will help upgrade & refresh the circuit’s famous pedestrian Tire Bridge…
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ODYSSEY Battery Sponsorship of Team Oliver Racing Has Been Extended by EnerSys
EnerSys & Team Oliver Racing have been working together for nearly a decade…
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TOPDON USA Becomes Corporate Sponsor of AVTECC
TOPDON will support efforts of the Advanced Vehicle Technology Education & Credentialing Coalition to build an essential skills-based certification model…
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