Sponsorship
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News
Kumho Tire To Sponsor Four Emerging Colorado-Based Drivers at Pikes Peak International Hill Climb
In addition to its Gaining Traction Program, Kumho Tire will also sponsor the 2026 Rookie of the Year award…
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LIQUI MOLY Named Official Partner of Rugby World Cups 2027 & 2029
The sponsorship agreement with World Rugby enables the German lubricant specialist to connect to new sporting audiences worldwide…
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Hankook Supplies Tires for the Demanding Rallye Monte-Carlo
Hankook Supplies Tires for the Demanding Rallye Monte-Carlo
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Yokohama Tire’s Off-Road Team Gears Up for King of the Hammers
Tiremaker returns as title sponsor of the Yokohama Tire Every Man Challenge race, where it will field several drivers in nine classes…
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King of the Hammers Announces Griffin Radiator as Title Sponsor & Optima Batteries as Presenting Sponsor
The 2026 Griffin King of the Hammers powered by OPTIMA Batteries will take place in Johnson Valley, California, Jan. 23-Feb.…
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Yokohama Tire Returns as Title Sponsor of the 2026 Porsche Sprint Challenge Series
For the sixth consecutive season, the company will be the official tire partner of the Porsche Sprint Challenge North America & USA…
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Nokian Tyres Named Official Sponsor for the 2026 & 2027 IIHF Ice Hockey World Championships
The collaboration covers the tournaments to be held in Switzerland in 2026 & Germany in 2027…
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TOPDON US Renews Sponsorship With Federico Sceriffo & His Custom V-12 Ferrari 599 GTB
TOPDON will provide financial backing & professional tools to Sceriffo & the FFF Drifting Department team…
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EnerSys-Sponsored Champion Faces Ultimate Racing Showdown
EnerSys renews sponsorship of Lee Fairhurst, who will compete against his wife, Jacklyn, at UK Speed Weekend…
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TOPDON US Renews Sponsorship With TechForce Foundation
Cash & product donations will help support the education & job placement of auto tech students across the nation for…
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Gatorade Partners With F1 ACADEMY to Fuel the Future of Women’s Racing
The multiyear collaboration will bring global visibility to the next generation of female F1 drivers…
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EnerSys Renews ODYSSEY Battery Sponsorship With Jim Marsden
With more than 100 podium finishes, off-road racing champion Marsden will be racing his “Bad Penny” in the upcoming Rallye…
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Yokohama Tire Sponsors Drivers for 103rd Pikes Peak International Hill Climb
The company returns as the exclusive tire supplier for the Pikes Peak GT4 Trophy by Yokohama…
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OPTIMA Batteries Enters New Partnership With Mustang Challenge Series
The company’s continued partnership with Ford Performance will expand to the racing series & include Tanner Foust competing at the…
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Malco Automotive Announces New & Expanded Motorsport Partnerships
The company bolsters its recognition in motorsports with sponsorships of the SCCA, Mid-Ohio Sports Car Course, Team Sahlen & more…