NASCAR Reveals 75th Anniversary Logo

NASCAR has revealed a new logo that will commemorate the organization’s 75th anniversary in 2023, the sanctioning body told Adweek. The overall oval shape is reminiscent of a racetrack and was inspired by the brand’s second logo introduced in 1956, the organization said, while the diamond in the center has five stripes representing the five… Continue reading NASCAR Reveals 75th Anniversary Logo

Audi Enters Formula 1

Beginning in 2026, Audi will compete in the FIA Formula 1 World Championship with a specially developed power unit, the automaker announced ahead of the Belgian Grand Prix. The project will be based at Audi Sport’s facility in Neuburg near Ingolstadt. “Motorsport is an integral part of Audi’s DNA,” said Audi Chairman Markus Duesmann. “Formula… Continue reading Audi Enters Formula 1

Hot Shot’s Secret Announces Battle Scarred Motorsports Contest, Donation

Hot Shot’s Secret has made a $6,000 donation to Battle Scarred Motorsports (BSM) and is launching a new online contest open to veterans and first responders, the company announced. Battle Scarred Motorsports, a 501(c)(3) non-profit, provides veterans and first responders with a motorsports experience either racing on a track or working in the pits. Hot… Continue reading Hot Shot’s Secret Announces Battle Scarred Motorsports Contest, Donation

Lime Rock Park to Rename ‘No Name Straight’

Lime Rock Park’s “No Name Straight” will be renamed during the track’s Historic Festival 40, track officials announced. The dedication ceremony will start at 5:45 p.m. ET on Sept. 3 with a historic Corvette parade lap circling the original Lime Rock Park circuit before Skip Barber, Lime Rock executives and special guests reveal the new… Continue reading Lime Rock Park to Rename ‘No Name Straight’

Torqued Distribution Adds Motul, Red Line to Line Card

Torqued Distribution has added Motul and Red Line Synthetic Oil racing lubricants to its line card, the company announced. “Torqued is excited to announce the addition of Motul racing lubricants and Red Line racing lubricants to our line card” said Lou Lobsinger, head of sales & marketing. “We’ve had a strong demand for racing lubricants… Continue reading Torqued Distribution Adds Motul, Red Line to Line Card

Corvette Design Panel Planned for Lime Rock Park Historic Festival

As part of its upcoming commemoration of 70 years of Corvette history at the 40th Historic Festival, Lime Rock Park will host a dinner and panel discussion on Sept. 3 that focuses on the car’s design concepts over the years, track officials announced. The panel, called “Corvette Design: Past, Present…and a Hint of the Future,”… Continue reading Corvette Design Panel Planned for Lime Rock Park Historic Festival

ILSAC Requests Development of New Motor Oil Category

The International Lubricants Standardization and Approval Committee (ILSAC) has requested that a new gasoline engine oil specification be developed, the American Petroleum Institute (API) announced. The request was sent to the co-chairs of the Auto/Oil Advisory Panel (AOAP) and the chair of the API Lubricants Standards Group. The AOAP will begin the evaluation process of… Continue reading ILSAC Requests Development of New Motor Oil Category

Andretti Global to Build $200M Motorsports Facility

Andretti Global, the parent company of Andretti Autosport, will build a universal motorsports headquarters in Fishers, Indiana, the company announced. The team intends to build a 575,000 square-foot facility that will occupy approximately 90-acres, the company said. “Indiana holds an important place in the history of racing, and in my career as a driver and… Continue reading Andretti Global to Build $200M Motorsports Facility

Porsche Debuts New 911 GT3 RS

Porsche has debuted the new Porsche 911 GT3 RS, which has been designed for maximum performance, the company announced. Even beyond the high-revving naturally aspirated engine and lightweight construction, it is the cooling and aerodynamic systems of the 911 GT3 RS that connect it most directly with its motorsport brother, the 911 GT3 R, the… Continue reading Porsche Debuts New 911 GT3 RS