Overlanding
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Features
Benchmark Vehicles Introduces Latest Sprinter Conversion
Built on the 2023 Mercedes-Benz Sprinter AWD 170 platform, the DESO is equipped with a full slate of overlanding equipment…
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News
Jeep Expands Badge of Honor Trail Program
Jeep is expanding its Badge of Honor program trail catalog with the following six new trails: Quartz Canyon: Hot Springs…
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Features
Toyota Doubles Rebelle Rally Representation
The manufacturer will support six vehicles of various grades equipped with a variety of Toyota’s off-road options…
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News
Yokohama Tire Offering Fall Consumer Rebate
Yokohama Tire has announced the details of its annual fall rebate promotion, which runs through Oct. 31. During the rebate period,…
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Features
Pickup Outfitters: For Work or Play
This article originally appeared in the October 2023 issue of THE SHOP magazine. By Maura Keller Pickup Outfitters of Waco,…
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Features
Jeep Continues Rebelle Rally Support
The company is fielding one stock Wrangler 4xe and one Wrangler 4xe Rubicon to compete for the overall, electrified and…
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Features
Storyteller Overland Introduces New HILT Adventure Truck
Built on a Ram 5500 chassis, the HILT is equipped with an active hydraulic suspension system, a 20,000-pound electric winch,…
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News
Ford Details Rebelle Rally Effort
In addition to fielding two Bronco Raptors, a Bronco WildTrak and a Bronco Sport, the automaker will also support a…
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News
Quadratec Launches Jeep Build Series, Giveaway
Quadratec is launching a new build series and giveaway contest for a 2018 Jeep Wrangler JL model, the company announced.…
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News
Lippert Previews SEMA Show Builds
Lippert Components will have four truck builds on display at the 2023 SEMA Show, the company announced, each with differing…
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News
The Wheel Group Appoints New CFO
The Wheel Group (TWG), an aftermarket wheel, tire and automotive accessory supplier, has named Dean Rossi as its new Chief…
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News
RANDYS Worldwide Appoints New CFO
RANDYS Worldwide has appointed Mike Maley as its new chief financial officer (CFO), the company announced. Maley joins RANDYS Worldwide…
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Features
Light Bars: Chasing Shadows
This article originally appeared in the October 2023 issue of THE SHOP magazine. What lies on the road—or trail—ahead? Truck…
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Features
Jeep Gladiator Gets Refresh for 2024
Two new models, the Mojave X and Rubicon X, join the lineup alongside the Mojave, Rubicon, Sport and Willys trim…
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News
THE SHOP Expands Sales Team
THE SHOP announces a sales team promotion and two new hires to better serve aftermarket companies with their business-to business…