On the heels of Tesla announcing new specs and higher prices for its Cybertruck, upfitter Unplugged Performance debuted a new chapter in Tesla tuning with the arrival of its UP INVINCIBLE product line.
Tailored exclusively for Tesla Cybertruck owners “who want to push the limits of on- and off-road performance,” the unveiling took place at the company celebratory afterparty for Tesla’s Cybertruck delivery event, held Nov. 30.
Hosted at the company’s headquarters in Hawthorne, California—located near Tesla Design Studio, SpaceX and Starlink—the event drew a capacity crowd that reflected intense interest in Tesla modification, according to officials.
“The UP INVINCIBLE collection is designed to empower Cybertruck owners, equipping them to conquer the toughest terrains, embark on extraordinary adventures and enhance the Cybertruck’s inherent capabilities,” says Ben Schaffer, CEO of Unplugged Performance. “While we are renowned for our high-performance racing suspension and brake upgrades, UP INVINCIBLE is about infusing that DNA into that of the Cybertruck to take it to new heights and enhance the experience at every level.”
As a concerted effort to make the Cybertruck more robust and capable in a variety of challenging environments, the UP INVINCIBLE line features an off-road and overlanding-focused product collection including heavy-duty steel bumpers and rock sliders; carbon fiber body panels; high-output LED light bars; bed storage solutions and MOLLE panel designs; a comprehensive suite of suspension products including lift kits; new wheel designs including a purpose-built beadlock wheel; underbody armor and more.
The full product range is slated to be available to customers in early 2024, officials stated.
During the event, Unplugged Performance also unveiled renderings of UP.FIT’s vision for the future, showcasing plans for Cybertruck-based police and military vehicles that can take advantage of the vehicle’s reported 340-mile range.