RIGID Names Kahn Media as Agency of Record

RIGID Industries has selected Kahn Media, a full-service marketing agency specializing in the automotive, outdoor and luxury-lifestyle markets, as its agency of record.  “RIGID Industries is proud to partner with the premier advertising, public relations and marketing agency in the Specialty-Equipment Industry,” said RIGID Industries President Mitch Williams. “The Kahn Media team is a strong… Continue reading RIGID Names Kahn Media as Agency of Record

ORACLE Lighting Announces Winners of Customer Awards

ORACLE Lighting has revealed the winners of its first-ever ORACLE Customer Awards, the company announced. The awards, presented during the 2023 SEMA Show, aim to recognize sales growth, investment in building brand awareness and serving its respective customers in unique and exciting ways, the company said. Warehouse Distributor (WD) of the Year: Turn5 The parent… Continue reading ORACLE Lighting Announces Winners of Customer Awards

Race Sport Lighting Partners With Synergy Marketing

Race Sport Lighting has named Synergy Marketing as its new 12-volt representative firm for the states of Texas, Oklahoma, Louisiana, Arkansas and Mississippi, the company announced. Synergy Marketing will play a crucial role in growing Race Sport Lighting products across the southwest territory, Race Sport said, with support from David Toliver, principal of Synergy Marketing,… Continue reading Race Sport Lighting Partners With Synergy Marketing

Light Bars: Chasing Shadows

Light bars can be part of a total off-road package. (Photo courtesy Go Rhino – XPLOR Lighting)

This article originally appeared in the October 2023 issue of THE SHOP magazine. What lies on the road—or trail—ahead? Truck and SUV owners with light bars are the first to know. Among the industry’s most innovative product niches, light bars continue to serve as must-have add-ons for overlanders, off-roaders and seemingly anyone who drives a… Continue reading Light Bars: Chasing Shadows