In Gear with THE SHOP is a podcast series covering an array of topics in the automotive aftermarket. It features shop owners and other industry personalities who share their experiences, ideas and tips to help successfully navigate our ever-evolving industry. Have an idea, a tip, or a question you’d like to see answered? Email our producer, David MacNeal at dmacneal@nbm.com.
-
Ep. 8 – Replicating History’s Finest Sportscars at Superformance
Lance Stander, CEO of Superformance, offers insight into the re-creation of one of the most famous muscle cars of the 1960s, the Shelby Cobra, made even more popular by the film Ford v Ferrari. Stander discusses Superformance’s role in the film, and how the builder stays true to the original while incorporating modern technology. Hosted by Regan Dickinson. Produced by David MacNeal. Have questions? Get in touch: dmacneal@nbm.com
-
Ep. 7 – Profiting from Packages with Dino Perfetti
Dino Perfetti, national sales manager of Automotive Concepts in Minneapolis, and Chair of SEMA’s PRO Council, talks profitable automotive accessory packages, attracting attention and driving sales at car shows, the PRO Cup Challenge, and more in this illuminating episode. Hosted by Regan Dickinson. Produced by David MacNeal. Have questions? Get in touch: dmacneal@nbm.com
-
Ep. 6 – Special Guest Ringbrothers Talk Builds
Jim and Mike Ring discuss the build they planned for SEMA, setting customer expectations, plus other challenging and unusual projects the brothers have tackled. Hosted by Regan Dickinson. Produced by David MacNeal. Have questions? Get in touch: dmacneal@nbm.com
-
Ep. 5 – How to Grow Your Aftermarket Business with Digital Marketing
Pete Peterson, CEO of Dealers United, breaks down the steps toward effective digital marketing, from your website to Google and social media, all with the goal of building business and expanding your reach. For a free evaluation, visit the link for the audit, click “File”, and then scroll down to “Download.” A sample filled-out form can be seen here. Send completed forms to info@dealersunited.com. Hosted by Regan Dickinson. Produced by David MacNeal. Have questions? Get in touch: dmacneal@nbm.com
Digital Marketing Audit Example -
Ep. 4 – Restoring Vehicles and Managing Customer Expectations
Marc Sharp, owner of Sharpy’s Rod & Custom, joins us in studio to discuss the nuances of rebuilding and restoring vehicles. He also delves into managing customer expectations when it comes to the timing on completing jobs and warranties. Hosted by Regan Dickinson. Produced by David MacNeal. Have questions? Get in touch: dmacneal@nbm.com
-
Ep. 3 – Shop vs. Shop: Debating Business Growth Strategies
Josh Poulson, principal of Auto Additions, Columbus, Ohio, and Jared Cohen, CEO of Auto Action Group in New York and New Jersey, debate business growth strategies. One’s a little bit country; the other is a little bit rock n’ roll. Listen to find out which is which, and which strategies fit your business best. Hosted by Regan Dickinson. Produced by David MacNeal. Have questions? Get in touch: dmacneal@nbm.com
-
Ep. 2 – Trends Affecting the Automotive Aftermarket with Jhan Dolphin
Jhan Dolphin discusses some of the cutting-edge work being done at Prefix, a company that builds concept vehicles among other high-end services. We also discuss ways you can work on your business to help ensure future growth. Hosted by Regan Dickinson. Produced by David MacNeal. Have questions? Get in touch: dmacneal@nbm.com
-
Ep. 1 – Talking Style Guides with Theresa Contreras and Sara Morosan
The premiere episode of In Gear with THE SHOP features Theresa Contreras and Sara Morosan, sisters who run LGE-CTS Motorsports, a full-service truck and off-road shop in San Dimas, California. Find out about the processes they’ve put together to elevate their brand, streamline production, and make their super-busy schedules manageable. They also discuss how their involvement in and advocacy for the industry is an integral part of their success. Hosted by Regan Dickinson. Produced by David MacNeal. Have questions? Get in touch: dmacneal@nbm.com