To ensure sustained growth of its leadership team and maintain marketing excellence at all levels across the brand, Ziebart International Corp. has promoted Michelle Chirco to director of marketing.
The promotion marks a significant milestone in Chirco’s journey at Ziebart, where she began as a marketing intern in 2011, the company stated.
Over the past decade, she has steadily risen through the ranks, gaining experience in field marketing, advertising, strategy and execution along with team and budget management skills. Chirco is a Certified Franchise Executive, and currently holds a position on the International Franchising Association marketing committee.
“I am truly honored to still be a part of the company that awarded me my first internship in college,” Chirco said. “Having worked my way up from an intern to now director of marketing, it is a true testament to the nurturing and growth opportunities that Ziebart provides for their employees. I am excited to step into this new role and look forward to leading Ziebart’s marketing efforts to even greater heights.”
Chirco will lead develop of Ziebart’s U.S. marketing strategies, managing a staff of marketing professionals while also maintaining Ziebart’s marketing supplier partnerships. Ziebart offers franchise opportunities in premium automotive appearance and protection services.
“Throughout her various roles at Ziebart, from intern to leader, Michelle has exemplified the dedication and innovative thinking that drives success within our company,” said Thomas A. Wolfe, CEO and president of Ziebart International Corp. “With her expertise of both marketing and Ziebart, we have the utmost of confidence in her ability to excel in her new position and significantly contribute to Ziebart’s growth on a global scale.”